I. Cover Page
Group A and Brine(Boss)
II. Executive Summary
This business type is amusement park, and name is “Happy Island”. The objective is making people
of the world happy and laughing. We’ll borrow money from the local bank after that we’ll build it.
In addition, we have to employ about 500 workers. This program will make development of
There are many amusement park in the world, so we have to reflect about proprietorship like
mascot character and attraction. We’ll make original character and attraction. We need about
$5,000,000 for personnel and construction cost. Effect of the money on the business will use for
extension of this park and some events.
III. Table of Contentss
IV. The Business
A. Description of the Business
Our business is amusement park, so we have to advertise our business on TV, magazine and
newspaper all over the world. In addition, we have some services for first month. Industry of
Entertainment is the only business what was successful when it was the Great Depression.
B. Industry Analysis
・Is it a fad?
・Is it seasonal?
All season are OK.
・Is it increasing or decreasing?
This is increasing.
・Does it simply grow with the population?
・Is the market always there, always the same?
The base is the same, but we have original character and attraction.
・What are the factors affecting the growth of the market, and of market share?
Construction and personnel cost, Goods,
・Where are they located?
It locate in foreign country.
・How large is the market?
It is similar to Disney Land.
・What are their characteristics?
They are many original attractions.
・What percentage of that market is the business' share?
The Other (5%)
・Who are the potential customers for the business' product or service?
They are people of the world.
C. Vision Statement
Borrow a much money at a bank and, establish a building in the while.
D. Vision Trigger
We make a pleasure for children, old man and woman by happy island.
Amazing, Delight, Dream. Creating a new entertainment.
C. Mission Statement
A road to the goal is that the children are bursting with energy. Our mission statement is
turnover of our amusement park reaches three hundred million yen.
D. Business Objective
Our mission statement is turnover of our amusement park reaches three hundred million yen.
V. Business Operations
Happy Island will construct amusement attraction:
● Ferris wheel
● roller coaster
● haunted house
● coffee cup
● free fall
● and so on
We will construct only one Ferris wheel, go-cart and coffee cup but two or more scary ride such as
roller coaster and free fall and haunted house in amusement park. We will check amusement
attractions in amusement park for customer's peace of mind. And we will think new amusement
park attractions after amusement park will be opened.
Parade and Show
Happy Island will run two or three times parade and show every day. Parade and Show of Happy
Island will do participatory parade and show for our customer's a more excitement. And Happy
Island will change content of parade and show on a regular schedule.
Restaurant, cafe and Store
We will construct one or two fine restaurants, two or three family restaurants, two or three cafes and
two or more stores. Fine restaurant and family restaurant can eat lunch and dinner. Fine restaurant
can eat a full-course meal unchanged other fine restaurant. Also, family restaurant don't change
other family restaurant's price. Cafe fits coffee break in amusement park. Store is sold light meal
such as sandwich and munch, coming-home present such as goods and sweet treat.
Our amusement park change price of admission with age. First, customers of between the ages of 0
and 6 cost 10 Canadian dollars a day. Next, customer of between the ages of 7 and 15 cost 20
Canadian dollars a day. Finally, customer of between the ages of 16 and over cost 40 Canadian
dollars a day. We think enjoyable payment method among people of all ages.
Price setting of restaurants and cafes don't change price setting of other restaurants and cafes. For
example, price setting of family restaurant's lunch is between 7 and 14 Canadian dollars with set
menus. In addition, cafes is between 2 and 5 Canadian dollars with a cup of coffee. Additionally,
Stores is sold various goods on various price. There are all sorts of price of goods.
Toronto is considered a very cosmopolitan city. There are a lot of unique building that have
attracted attention on architectonics in Toronto. And, we will build amusement park in a lot of
unique building that have attracted attention on architectonics in Toronto. We must search land for
we will build our amusement park. And, our amusement park will don't have to lose a lot of unique
building that have attracted attention on architectonics in Toronto. By doing this, wonderful new
building will join in Toronto.
Happy Island will be promoted with a variety of marketing methods:
By degrees, we will start promotion one month before a grand opening. Contents of promotion will
advertise on the Internet, mobile Internet. We will not advertise on TV, for commercial on TV cost
a small fortune. We will only use advertisement on Internet and mobile Internet, for we think that
this way will become fully effective.
Also, we will give service with mobile phone. If customer become a member of mobile phone, we
will present simple coupon for all members. One and three-year sales forecasts are presented in
Table 3 together with anticipated promotional costs.
One And Threeyear Sales Forecasts And Related Promotional
Years Sales Revenue Promotion Cost
One 1,000 200
Two 1,500 250
Three 2,000 320
B. Competitive Analysis
The prospective owner conducted a personal survey to obtain the information presented in the
following competitive analysis and in Exhibit 2, Competitive Analysis.
There are no amusement parks except our amusement park in Toronto, but there are various
entertainment centers in Toronto. Entertainment centers in Toronto will be our competition.
Air Canada Centre
Air Canada Centre is gymnasium. NHL's The Toronto Maple Leafs and NBA's Toronto Raptors are
Air Canada Centre-based team. The Toronto Male Leafs has one of the most proudest history, along
with Montreal Canadiens. Therefore, The Toronto Male Leafs is the most popular NHL's team.
Also, Toronto Raptors `is the only Canadian team in the NBA. There is 5,200 capacity show house
in Air Canada Centre. Show house in Air Canada Centre can respond to Concert, Broadway and so
Rogers Centre is baseball park. MLB's Toronto Blue Jays is Rogers Centre-based team. Toronto
Blue Jays is the only Canadian team in the MLB. Rogers Centre is the world's first stadium that has
movable roofs. Rogers Centre's capacities are 50,516 people in baseball and 53,506 people in
football. Also, Rogers Centre curtains off inside the stadium, and Rogers Centre is concert venue.
Toronto Eaton Centre
Toronto Eaton Centre is large shopping mall and composite-type offices. In Toronto, in the number
of visitors, Toronto Eaton Centre place that is the most popular visitors. Also, Toronto Eaton Centre
has is the largest store area in east Canada. In the number of stores, Toronto Eaton Centre is second
greatest scale after Square One Shopping Centre in east Canada.
Canadian National Tower
Canadian National Tower is tower for connection and sightseeing. Canadian National Tower is
553.33 meters high, and there are four observatory in Canadian National Tower. Thus, Canadian
National Tower popular tourist attraction in Toronto. In building of self-support type, Canadian
National Tower had been the most highest tower during 32 years between open and 2007.
Exhibit 1, Competitive Analysis, compares important competitive factors of the ice cream
businesses discussed above with Fast ‘n Fresh Premium Ice Cream Parlor.
Items Happy Island Air Canada Rogers Centre Toronto Canadian
Centre Eaton Centre National
Category Amusement Sports and Sports and shopping mall observation
park theater venue theater venue tower
Eating Place Yes Yes Yes Yes Yes
Price 40 Canadian No Pattern No Pattern No Pattern About 20
National No No No No No
Years In Start-Up Eleven Twenty One Eighteen Thirty Five
Reputation Unknown Excellent good Excellent good
C. Legal Structure
Happy Island will be operated as a sole-proprietorship owned by Group A and John Brine
D. Management Expertise
The owner, Group A and John Brine Entrepreneur, has founded four highly successful amusement
businesses in the Canada and U.S.. The owner holds an undergraduate computer science and
engineering degree, the University of Aizu, Aizuwakamatsu City. Also, Group A Entrepreneur
holds an MBA from the School of Entrepreneurship, Harvard University, Cambridge city.
Group A and John Brine Entrepreneur’s extensive business enterprises have used several reputable
Toronto professionals who provide business services. These include the Goldsmith Insurance
Agency, Jerome and Company CPAs, and Jensen, Barker, and Symthe law firm. The owner has had
a long term banking relationship with Valley City National Bank.
Group A and John Brine Entrepreneur is also a highly regarded consultant to amusement businesses
in Canada and U.S.. Although consulting income is not included in the financial projections of this
plan, Group A and John Brine Entrepreneur usually consults five hours per week at $80/hr plus
travel expenses; fee for a day’s consulting is $550 plus travel expenses.
E. Support Personnel
Most of the employee employs the part-time job. Student employees will earn $8,00/hr. initially
with an opportunity for pay increases.
VI. Financial Planning Tools
A. Financial Information
The following objectives are for the first three years of Happy Island:
1. Owner draw of $12,000,000 in Year 1.
2. Cash balance of $29,277,000 end of Year 1.
3. Owner draw of $12,000,000 in Year 2.
4. Cash balance of $15,614,000 end of Year 2.
5. Owner draw of $16,000,000 in Year 3.
6. Cash balance of $6,918,000 end of Year 3.
1. Sources of Money. This is a title.
2. Personal Funds. The owner will invest $95,000,000 into the business.
3. Loans. The owner will borrow $95,000,000 from Valley City National Bank as a five-year
revolving line of credit at 10%.
4. Equipment/Supplies. The majority is basically used for construction expenses.
5. Available Cash. Total of sources of money.
6. Uses of Cash. Title.
7. Security Deposits. Security and other deposits will include $5,000,000 for lease-related deposits,
$2,000,000 for utility deposits, and $2,000,000 for miscellaneous deposits for a total of $9,000,000.
8. Signs. Happy Island will have extensive Riverside Faire approved signage on all four side of the
building. Signage and installation will cost $8,200,000 according to an estimate by Valley City
Quality Sign Co.
9. Leasehold Improvements. Net leasehold improvements after the $100/sq.ft. allowance by the
landlord will total $7,500. This estimate was provided Repairing cost minor improvements.
10. Business License Fee. The business license fee based on business revenue (2% of gross
revenue) will be $3,000,000 (License and Permits Office, Valley City).
11. Insurance Premiums. Goldsmith Insurance Agency, Valley City, estimated annual premiums at
$6,000,000. These premiums will cover business liability, property damage, workman¡Çs
compensation, and all other types of insurance.
12. Office Expense. This item includes all office-related expenses including copying and paper
supplies. The owner will perform office duties. Total is estimated at $2,000,000 annually based on
the owner¡Çs previous experience.
13. Advertising And Promotion. $7,000,000 will be allocated to the advertising and promotion
campaigns discussed in the Marketing section above.
14. Real Estate/Other Taxes. Real Estate and Personal Property taxes will total $3,700/year.
15. Miscellaneous Expenses. $8,000,000 has been estimated
16. Payroll. Wages total $46,200. This total includes 121 winter workdays, with one employee
working 5 hours a day at $8.00/hour. It also includes 201 summer workdays, with two employees
each working five hours a day at $8.00/hour. Payroll includes the manager¡Çs annual salary,
employer taxes such as FICA, unemployment insurance, and workers¡Ç compensation, but does not
17. Payroll Taxes and Benefits. These are estimated to be $9,240,00, 20% of wages and include
FICA, scholarships, and manager benefits.
18. Owner¡Çs Draw. This information is $1,000,000 per month or $12,000,000 annually. This
amount is increased in future years.
19. Total Expenditures. $50,000,000.
Happy Island will be successful. This business plan has documented that the establishment of
Happy Island is feasible. All of the critical factors such as industry trends, marketing analysis,
competitive analysis, management expertise, and financial analysis support this conclusion. We win
without fail !!!
VIII. Supporting Documentation
Person talented in sports.
2. Letter of Recommendation
It doesn't relate to us.
3. Special Awards, Achievements
One in 10,000 is free. Achievements is a profit 10 billion yen a year.
4. Newspaper and Magazine Clippings
Happy Island open !!!!!!!!!!!!!!!! Come on.
5. Additional Relevant Information Supporting Your Business
Couple is half the price.