How Mc.Donalds run their business in China?Presentation Transcript
How Mc.Donalds runtheir business in China? s1170178 Yuya Ito
McDonalds in China● There are more 960 McDonalds restaurants in China and more 60,000 employees.● McDonalds chain stores in China will increase more and more, because U.S. population is 300 million and home to 13,000 restaurants, in contrast, China population is 1.3 billion.
History of McDonalds● In 1978, China embraced the opening-up and reform policy.● In 1990, McDonalds first opened in China.● In 2005, McDonalds opened the the first drive-thru outlet and this is very successful, because car owners in China explode.
History of McDonalds● In 2006, McDonalds signed an agreement with the Chinese state oil company, Sinopec for opening McDonalds stores at any of Sinopecs new and existing gas stations.● In 2006, McDonalds first opened in a surprisingly run-down neighborhood outside Beijing.● Now, McDonalds continue to grow in China.
McDonalds and KFC in China● KFC had already been in China, McDonalds first opened a store for the past three years.● Today, there are more than 2,200 KFC stores in China.● McDonalds and KFC is a taste of home for many expatriate in China.
Select Location of McDonalds● McDonalds has possible to make stores at not achieving the economic development place. Because China economy grow at an explosive speed. McDonalds carefully conduct research and make stored at cleared standard place, and McDonalds makes it possible to generate big profit in China.
Safety of Food in China● Naturally, taste, convenience and price are important, but especially food of safety is important in China.● For safety of food, McDonalds have hand washing stations and hand sanitizer right out in main restaurant.● Side of safety of food of McDonalds is one of advantage.
Taste of McDonalds in China● McDonalds in China much suit Chinese taste little by little.● McDonalds conduct various research about Chinese taste.● From these research, McDonalds generates new menu that is sold in all over the world.● If new menu is devised from meeting and so on, McDonalds test in some stores.
Conclusion● Foreign company should conduct various research about place, taste and so on.● Besides all that, foreign company must generate benefit to the fullest.● Foreign company should think services fitting with the times.
References● CNBC TV, McDonalds has a big appetite for China, http://www.msnbc.msn.com/id/26226387/ns/b usiness-cnbc_tv/#.TtJgPRPfRpi● CHINA DAILY, McDonalds growing in China, http://www.chinadaily.com.cn/business/200 8-09/08/content_7007412.htm● The China EXPAT, McDonald’s Advertising in China, http://www.thechinaexpat.com/mcdonalds- advertising-in-china/