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  • 1. How Rakuten is planning to run their entire business in English?s1170094Hiroshi Ogai
  • 2. The background of Rakutens all-English● Globalization of business is progressing,So company needs globalized information systems that support it. as well human resources, promotion system required for a globalization.● Be moved to run the companys overseas expansion and become a truly global company. This is Rakutens purpose.
  • 3. Rakutens English business strategy● Formally to transition into All-English language from July 2012. This means that Japanese people also speak English, and use English on all locations.● Transplanted the Japanese know-how abroad and make business smooth, make direct exchange possible that was through the interpreter until now.
  • 4. Other companys English business strategy● There is no notion of global human resources. If company needs people to use English in the services performed in the English-speaking world, adopt the native English speaker in English-speaking countries. If carried out in mainland China, the Chinese adopted.● Necessary human resources in that country Is not foster. It is gain from the country.
  • 5. The difference of Rakuten and othercompanyRakuten:Develop human resources that can play an active role in the worldbased on the notion of global human resources.Other company: Although train the skills as a consultant, but do not nurtureglobal human resources instead of teaching English. other company will adoptthe people speak English. Thats all.They are too different.
  • 6. The risk of Rakutens all-English● All-English is not very important, the method seems to be the most efficient in the simplistic thinking. Rakuten plan and carry out the plan during two years, Rakuten do things too hastily. This is because I think the training of human resources is incomplete.● Rakutens chief executive officer Mikitani said, "Executive officers who can not speak English two years later everyone is fired." This term is also negative for the effort of the past.
  • 7. The Risk of Rakutens all-English● Things and to execute from one stage to the next in sequence . As a result of the execution, the employee who is not good at English may receive a lower rating. It could lead to a decrease in motivation, and adversely affect to the manage a business.● To master the English language is really difficult. If you do not spend a lot of time to study, your English skill will not make progress. Even if the English skills of employees up, employees would not learn significant ability to business. As a result, Rakuten will also lose the vitality of the entire company
  • 8. Improvement point to all-English● Review the plan itself, and then action a little bit towards the implementation of the plan.● If company needs people to use English in the services performed in the English-speaking world, adopt the native English speaker in English- speaking countries.● A last resort is that employees encourage shareholders to remove the chief executive officer from Mikitanis post by the shareholders.
  • 9. Conclution● All employees in Rakuten are forced to speak English from July 2012.● Rakuten is going to the wrong direction.
  • 10. ReferenceRakutens all-English edict a bold move, but risky too Business Model month’s selection from The Japan TimesRakuten forces all workers to speak English by 2012