How Rakuten is planning to run their entire business in English? S1170048 Susumu Ito
Contents● What is rakuten● Type of business● Strategy of their company● Reference
What is rakuten?● Rakuten operates and manages business toconsumer electronic commerce site, RakutenIchiba, and consumer to consumer auction site,Rakuten Freemarket.●Its business is centered in Japan, although it hasbegan international expansion throughacquisitions.
What is rakuten?● The company was founded in February 1997.Rakuten Shopping Mall started operations in Maythe same year.● In June 1999, changed its name to Rakuten, Inc.In June 2004 it was the second ranked site inJapan as measured by unique audience.
Type of business● E-Commerce Marketplace, managing Japanslargest online retail marketplace.●Credit and Payments, offering personalconsumer credit services including consumer loancard payment and loans●Portal and Media, managing portal sites—whichact as the gateway to the internet—andperforming other activities
Type of business● Travel, operating hotel booking and other travel-related websites and providing other services.●Securities, providing services such as onlinesecurities brokerage.●Professional Sports, managing a professionalbaseball team, planning and selling relatedmerchandise and performing other activities.
Strategy of their company● As they deploys operations in 27 countries andareas, they will implement our business plan in astrategic manner by taking into consideration suchfactors as Internet or EC penetration ratio andcompetitive status in the target markets.● Their strategy will be to enter the market throughan EC business like Rakuten Ichiba and expandtheir operations into travel, finance, and otherservice areas.
Strategy of their company● They needs to implement this thoroughinformation sharing on a global scale.●They aims to be the worlds best InternetServices Company, the initiative of using Englishas the official language of the group is one smallbut critical step required.
Strategy of their company●They provide around 40 services encompassingEC, travel, banking, and securities business.● These services have closely shared informationon successful business models, web designs, andmarketing best practices so that the entireRakuten Group can continually raise servicelevels and improve customer satisfaction.
Reference● Rakutens all-English edict a bold move, butrisky too http://www.japantimes.co.jp/text/nn20100716f1.html● Rakuten http://en.wikipedia.org/wiki/Rakuten● Rakuten business models http://global.rakuten.com/careers/business/global/me
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