How Mc.Donalds run their business in China? s1170048 Susumu Ito
Contents● Back ground in china● Fast food in china● Taste and price in china● Safety of food in china● References
History in china● Since setting up the first McDonalds in China inShenzhen in 1990, the Western restaurant chainhas been expanding steadily and successfully.● China is the No 1 growth market for McDonalds,with 960 restaurants and over 60,000 employees.
History in china● In October 1990, the leading global fast foodchain chose Shenzhen, a pioneer SpecialEconomic Zone in Guangdong province borderingHong Kong, to open its first 500-seat store in thedeveloping market.● Located on Jiefang Road, the southern Chinacitys busiest commercial area.
Fast food in china● McDonalds was not the first fast-food chain onthe mainland. In November 1987, the US-headquartered KFC launched its first China.● KFCs great success during a short period oftime spurred McDonalds to the Middle Kingdom.
Fast food in china● many Chinese still flocked to the store, due to itsmany attractions.● Except for the delicious burgers, crispy Frenchfries and icy milk shakes, there was the image ofan affable and farcical Ronald McDonald.
Taste and price in china● just like in the U.S. But the issue here thattrumps them all is food safety.● It is a nightmarish problem in a developingcountry where corruption is rampant and safe foodhandling practices are still largely unknown.
Taste and price in china ● while the monthly salary of urban residents in key cities at that time was 120 yuan ($17.54) to 130 yuan, a 10 yuan Big Mac and double-cheese burger at 5 yuan were not affordable for most.● The price is very high for chinese.
Safety of food in china● Food safety concerns are one reason allChinese McDonald’s stores have hand washingstations and hand sanitizers right out in the mainrestaurant.● Chinese suppliers meet the same standards asthose in the U.S.
References●McDonalds growing in Chinahttp://www.chinadaily.com.cn/business/2008-09/08/co●McDonalds has a big appetite for Chinahttp://www.msnbc.msn.com/id/26226387/ns/business-