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Week4 a2
 

Week4 a2

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    Week4 a2 Week4 a2 Presentation Transcript

    • How Amazon Business WorksGroup members1170048 Susumu Itos1170267 Nguyen Tat Thang
    • Introduction to How Amazon Works● In this article, well find out whatAmazon does, what makes it differentfrom other e-commerce Web sites.● Its technology infrastructure supportsits multi-pronged approach to onlinesales.
    • Introduction to How Amazon Works● Amazon.com sells lots and lots ofstuff.● The direct Amazon-to-buyer salesapproach is really no different from whathappens at most other large, onlineretailers except for its range of products.
    • Amazon Technology● Amazon has the worlds three largestLinux databases, with a total capacity of7.8 terabytes (TB), 18.5 TB and 24.7 TBrespectively [ref].
    • Amazon Technology● Amazon employs the NetscapeSecure Commerce Server using theSSL (secure socket layer) protocol.● Customers who are particularlycautious can choose to enter only apartial credit card number over theInternet.
    • Amazon E-commerceAmazon started as pure and simple book seller.Now become a huge online shopping portal .Support Large Retailers with main Amazon.comwebsite.Support Small Retailers (with both new and usedgoods): _ Amazon Marketplace: new goods with fixed price. _ Amazon zShop: used goods with fixed price. _ Amazon Auction: goods will be sold to highestbidder.Additional service: Amazon Advantage, AmazonService Associate Program...
    • Amazon Tools, Marketing and CommunityCost-efficient and brilliant self-promote businessstructure.Using satellite site to support user, also is oneway of self-promotion.Customer tracking: Recommending products to users base on their searched and purchased product. Gift-giving recommendation: can remind users base on occasions.
    • Amazon Tools, Marketing and CommunityThe A9 search engine. Has full search capabilities Mapping function Search DiaryAmazon community: people providing informationabout themselves to other Amazon users, sharinginformation about products and shopping habits.Products rating and commenting system.Retailers rating and commenting system.
    • ConclusionAmazon is the biggest online shoppingwebsite in the world and it should be thebest lesson for people who want to starttheir online business.With good and flexible services provide forboth retailers and consumers, Amazon willbecome more and more popular all aroundthe world.