Format of a Business Plan
I. Cover Page
1. Name of the business SupermarketAIZU
2. Address sengokudori
3. Telephone number 0242xxxxxx
4. Name of Owner(s) group D of SW3class's student
5.Submitted to (for financing only) Toho Bank
II. Executive Summary
A.Supermarket AIZU. This is supermakert.
B.Our company is aiming at the supermarket with the person who can connect
Aizu can be pleased.
C.A lot of customers are pleased with our supermarket to put a lot of goods.
D.Nature and sales go up by executing this plan, too.
C.The money is spent on the startup cost of the company.
D.The base of the company can be built.
IV. The Business
A. Description of the Business
1. What your business is, or will be if it is a startup situation?
Our business plan is Supermarket Aizu.
Our business plan's location is Aizuwakamatsu city in Fukushima.
2. How you plan to run it?
We will make our business plan more better.
Then, we will receive surrounding cooperation, and this business
3. Why you think it will be successful?
Because we will support from surroundings and business
And we will use this support to operate our plan.
B. Industry Analysis
* Is it a fad?
No,it is used all season constantly.
*Is it seasonal?
No,it is used all season constantly.
*Is it increasing or decreasing?
No,it stay constant.
*Does it simply grow with the population?
Yes, if population of city's people are increased, customers can
*Is the market always there, always the same?
No,it is changed all of the time, we encourage to buy seasonal
*What are the factors affecting the growth of the market, and of
It is service of the price of items than any other supermarket.
*Where are they located?
They will be located in Aizuwakamatsu city.
*How large is the market?
It is as big as existing market.
*What are their characteristics?
They are cheaper and have more quality than any other suprmarket.
*What percentage of that market is the business' share?
It is about 60 percents.
*Who are the potential customers for the business' product or service?
It is a family especially housekeeper.
C. Vision Statement
We willobtain the customer's trust in five years.
Our supermarket's profit goes up from obtaining of the costomer's trust.
We will advance to foreign countries based on the profit.
D. Vision Trigger
The good one of the quality is offered cheaplyer than where.
E. Mission Statement
We have specific points. One of these points is selling cheaper than any
other supermarket and managing different items. Therefore, many
people want to come our supermarket. Finally, we earn much profits, so
we are going to open chain market in the world.
F. Business Objectives
The share of the supermarket industry in the world will be adjusted to
80 percent in ten years, and it is sales or it aims at one trillion yen.
V. Business Operations
B. Marketing can be described using the basic marketing functions:
product, price, place and promotion
Product: Vegetable, Food, Bread, Drink, etc...
Price: All goods are cheaper than othe supermarket
Place: Devide in kind
Promotion: Make commercial message and broadcast it
B. Competitive Analysis
List your four major competitors by business name.
1. York benimal
2. Lion dor
C. Legal Structure
D. In preparing this section you should cover these areas
3. Manager, Chief, etc...
D. Management Expertise
E. In preparing this section, you should cover
1. Graduate University of Aizu
2. Work in supermarket
3. Manager's salary is 500,000 yen ans chief's salary is 400,000 yen.
4. 1 billion.
E. Support Personnel
We will correspond promptly to answer customer needs.
For example, We put the medicine because it is necessary for people to
take some medicine.
VI. Financial Planning Tools
A. Financial Information
Buy and Sell
We stock goods from supplier by trust. And the end of the month, we
pay trust to supplier.
We sell many goods to customer.
Our company is a supermarket in which it centered on food. The store
expansion is done to Wakamatsu City, Aizu in Fukushima Prefecture, and the house
related product and the apparel such as miscellaneous goods and utensils are sold on
food and Sunday including perishable foods now. We are trying the product
development and to serve by standing in customer's standpoint for pleased with more