How must SONY changes its business s1160235 Yasuhiro Yamamoto
Outline● What is SONY● History● Information of technology● Main products● Problem● Environmentally conscious● Business for the next generation● Link
What is SONYSony is a Japanese conglomerate corporation headquartered in Tokyo Minato. In addition, Sony is the worlds fifth largest media corporation, and one of the leading munufactures of of elecdtronics.
History● 1946 Tokyo Tsuushin Kogyo is established by Ibuka. (It become SONY.)● 1950 They product first Tape recorder in Japan.● 1958 The name become SONY.● The head of company is build in Tokyo Minato.
Information of technologySonys technology is devided to seven categories such as the following. 1. View 2. Imaging 3. Network 4. Storage 5. Listen 6. Intelligence 7. Base
Main products of SONY● Walkman● Personal Computer(VAIO)● DVD player● Desital camera● Mobile phone
Problems SONY has faced. “How improve game business?” It is ploblem SONY has faced. For exampleHow reduce the cost?How expand hardware and software sales?How do the network service?
Environmentally conscious Sony does improve the envilonmentally problem. For example:*To reduce the greenhouse gas emissionsfrom Sony group by the end of March 31,2016.*To reduce the 30% power comsuption by theend of March 31, 2016.
Business for the next generation. SONY will products the technology of low electricity comsumption.And many people hope that SONY contribute to improve the problem on environment.
Link http://www.sony.co.jp/http://www.sonyinsider.com/2009/11/19/sony-gets-r http://www.sony.jp/