Outline● What is Mc.Donalds● Mc.Donalds History● What The Donald McDonald● Price of hamburger● Different Inner Packaging in China● Forbidding Maneuver in China● References
What is a review of the literature● A literature review is an account of what has been published on a topic by accredited scholars and researchers.● In writing the literature review, your purpose is to convey to your reader what knowledge and ideas have been established on a topic, and what their strengths and weaknesses are.
Gain Skill●Information seeking:This skill gained ability toscan the literature efficiently. To identify a set ofuseful articles and books.●Critical appraisal: This skill gained ability to applyprinciples of analysis to identify unbiased andvalid studies.
Ask Yourself Questions● What is the scope of my literature review? What purpose is correct?● How good was my information seeking? May be information yet-undiscovered.● Has my search been wide enough to ensure Ive found all the relevant material? May be good literature still.
Yourself questions each article●Is it clearly defined? Is its significance (scope,severity, relevance) clearly established? Do not obscurity.●Could the problem have been approached moreeffectively from another perspective? Better than one-way argument●Are the conclusions validly based upon the dataand analysis?●What data is correct?
Final Notes●A literature review is a piece of discursive prose.Summarizing one piece of literature after another.●If you are writing an annotated bibliography. You may need to summarize each item briefly. But should still follow through themes andconcepts.