Mc.Donalds Maneuver        s1160132 Shotaro Takeda
Outline●   What is Mc.Donalds●   Mc.Donalds History●   What The Donald McDonald●   Price of hamburger●   Different Inner P...
What is Mc.Donalds●   Mc.Donalds Corporation is largest chain of    hamburger fast food restaurants in the world,    servi...
Mc.Donalds History●The business began in 1940, with a restaurantopened by brothers Richard and MauriceMcDonald in San Bern...
What The Donald McDonald●   Donald McDonald is mascot of Mc.Donalds.    His appearance like a funny man.●   "The smile kno...
Price of hamburger●Mc.Dnalds hamburger is 18 yuan. It wasconversion into yen become about 220 yen. Besides this, Coffee is...
Premises ExpansionMc.Donalds open new store value of 200.●This value maximum in the past.Current store no more than value ...
Different Inner Packaging in China●Mc.Donalds holdout calm atmosphere for widerange of customer needs work as put up a pic...
Forbidding Maneuver in China●   China Mc.Donalds start deliverly service    between 24 hour ambit area seven minutes by   ...
References●http://blog.goo.ne.jp/hihi64/e/544f6fe38592151e0215bf71223dbcfb●http://blog.livedoor.jp/chinamarketing/archives...
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Submit the slideshare assignment week7

  1. 1. Mc.Donalds Maneuver s1160132 Shotaro Takeda
  2. 2. Outline● What is Mc.Donalds● Mc.Donalds History● What The Donald McDonald● Price of hamburger● Different Inner Packaging in China● Forbidding Maneuver in China● References
  3. 3. What is Mc.Donalds● Mc.Donalds Corporation is largest chain of hamburger fast food restaurants in the world, serving around 64 million customers daily in 119 countries.● Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald
  4. 4. Mc.Donalds History●The business began in 1940, with a restaurantopened by brothers Richard and MauriceMcDonald in San Bernardino, California.● Their introduction of the "Speedee ServiceSystem" in 1948. Speedee was eventually replaced with RonaldMcDonald by 1967 when the company first filed aU.S. trademark on a clown shaped man havingpuffed out costume legs.
  5. 5. What The Donald McDonald● Donald McDonald is mascot of Mc.Donalds. His appearance like a funny man.● "The smile known around the world," Ronald McDonald is second only to Santa Claus in terms of recognition. (According to one survey, 96% of all school kids in the United States of America recognize Ronald (stunning- stuff.com)).
  6. 6. Price of hamburger●Mc.Dnalds hamburger is 18 yuan. It wasconversion into yen become about 220 yen. Besides this, Coffee is 4.5 yuan, Tea is 3 yuan,Cheeseburger is 6 yuan and so on.● This price is rather expensive in chinarestaurant.
  7. 7. Premises ExpansionMc.Donalds open new store value of 200.●This value maximum in the past.Current store no more than value of 1100●●In addition, Delivery service stores depending on440 stores becomes 550 stores
  8. 8. Different Inner Packaging in China●Mc.Donalds holdout calm atmosphere for widerange of customer needs work as put up a pictureon a wall, put in sofa,set illumination lamp and soon.●Above countermeasure is come out with lookluxury as from other fast food stores.
  9. 9. Forbidding Maneuver in China● China Mc.Donalds start deliverly service between 24 hour ambit area seven minutes by bike at Beijing.● Bring on coupon of competition parlor become price 10% off● Mc.Donalds focus on between twelve year and fifteen year because for the future
  10. 10. References●http://blog.goo.ne.jp/hihi64/e/544f6fe38592151e0215bf71223dbcfb●http://blog.livedoor.jp/chinamarketing/archives/65360303.html#

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