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Submit the slideshare assignment week7
Submit the slideshare assignment week7
Submit the slideshare assignment week7
Submit the slideshare assignment week7
Submit the slideshare assignment week7
Submit the slideshare assignment week7
Submit the slideshare assignment week7
Submit the slideshare assignment week7
Submit the slideshare assignment week7
Submit the slideshare assignment week7
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Submit the slideshare assignment week7

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Submit the slideshare assignment week7

Submit the slideshare assignment week7

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  • 1. Mc.Donalds Maneuver s1160132 Shotaro Takeda
  • 2. Outline● What is Mc.Donalds● Mc.Donalds History● What The Donald McDonald● Price of hamburger● Different Inner Packaging in China● Forbidding Maneuver in China● References
  • 3. What is Mc.Donalds● Mc.Donalds Corporation is largest chain of hamburger fast food restaurants in the world, serving around 64 million customers daily in 119 countries.● Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald
  • 4. Mc.Donalds History●The business began in 1940, with a restaurantopened by brothers Richard and MauriceMcDonald in San Bernardino, California.● Their introduction of the "Speedee ServiceSystem" in 1948. Speedee was eventually replaced with RonaldMcDonald by 1967 when the company first filed aU.S. trademark on a clown shaped man havingpuffed out costume legs.
  • 5. What The Donald McDonald● Donald McDonald is mascot of Mc.Donalds. His appearance like a funny man.● "The smile known around the world," Ronald McDonald is second only to Santa Claus in terms of recognition. (According to one survey, 96% of all school kids in the United States of America recognize Ronald (stunning- stuff.com)).
  • 6. Price of hamburger●Mc.Dnalds hamburger is 18 yuan. It wasconversion into yen become about 220 yen. Besides this, Coffee is 4.5 yuan, Tea is 3 yuan,Cheeseburger is 6 yuan and so on.● This price is rather expensive in chinarestaurant.
  • 7. Premises ExpansionMc.Donalds open new store value of 200.●This value maximum in the past.Current store no more than value of 1100●●In addition, Delivery service stores depending on440 stores becomes 550 stores
  • 8. Different Inner Packaging in China●Mc.Donalds holdout calm atmosphere for widerange of customer needs work as put up a pictureon a wall, put in sofa,set illumination lamp and soon.●Above countermeasure is come out with lookluxury as from other fast food stores.
  • 9. Forbidding Maneuver in China● China Mc.Donalds start deliverly service between 24 hour ambit area seven minutes by bike at Beijing.● Bring on coupon of competition parlor become price 10% off● Mc.Donalds focus on between twelve year and fifteen year because for the future
  • 10. References●http://blog.goo.ne.jp/hihi64/e/544f6fe38592151e0215bf71223dbcfb●http://blog.livedoor.jp/chinamarketing/archives/65360303.html#

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