Outline● What is Mc.Donalds● Mc.Donalds History● What The Donald McDonald● Price of hamburger● Different Inner Packaging in China● Forbidding Maneuver in China● References
What is Mc.Donalds● Mc.Donalds Corporation is largest chain of hamburger fast food restaurants in the world, serving around 64 million customers daily in 119 countries.● Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald
Mc.Donalds History●The business began in 1940, with a restaurantopened by brothers Richard and MauriceMcDonald in San Bernardino, California.● Their introduction of the "Speedee ServiceSystem" in 1948. Speedee was eventually replaced with RonaldMcDonald by 1967 when the company first filed aU.S. trademark on a clown shaped man havingpuffed out costume legs.
What The Donald McDonald● Donald McDonald is mascot of Mc.Donalds. His appearance like a funny man.● "The smile known around the world," Ronald McDonald is second only to Santa Claus in terms of recognition. (According to one survey, 96% of all school kids in the United States of America recognize Ronald (stunning- stuff.com)).
Price of hamburger●Mc.Dnalds hamburger is 18 yuan. It wasconversion into yen become about 220 yen. Besides this, Coffee is 4.5 yuan, Tea is 3 yuan,Cheeseburger is 6 yuan and so on.● This price is rather expensive in chinarestaurant.
Premises ExpansionMc.Donalds open new store value of 200.●This value maximum in the past.Current store no more than value of 1100●●In addition, Delivery service stores depending on440 stores becomes 550 stores
Different Inner Packaging in China●Mc.Donalds holdout calm atmosphere for widerange of customer needs work as put up a pictureon a wall, put in sofa,set illumination lamp and soon.●Above countermeasure is come out with lookluxury as from other fast food stores.
Forbidding Maneuver in China● China Mc.Donalds start deliverly service between 24 hour ambit area seven minutes by bike at Beijing.● Bring on coupon of competition parlor become price 10% off● Mc.Donalds focus on between twelve year and fifteen year because for the future