Introduction of Mc.DonaldsWhat is Mc.Donalds? Mc.Donalds is the worlds largest chain hamburger fast food restaurants, serving more than 58 million customers daily.When did the first Mc.Donalds open in China? In 1990, the first Mc.Donalds opened at South West of Touhouhiroba.
Expantion in China and Rival CompanyExpantionSince 1990, Mc.Donalds have increased rapidly in China.In 2002, there were 460 Mc.Donalds in China.Rival CompanyBut KFC is very familiar with China.In 2002, there were 1000 KFC in China.
A contract with Yao MingWhat is Yao Ming? Yao Ming is Chinese hero like Ichiro in Japan.Yao Ming contracted with Mc.Donalds.And Mc.Donalds spread more in China.
Management in ChinaDifferent from Japan, thereare Mc.Donalds opening 24hoursin busy streets in China.I have not seen Mc.Donalds in busystreets in Japan.
ReferencesThe 21st Century China Research InstituteURL: http://www.21ccs.jp/china_watching/MarketingInChina_WATANABE/Marketing_in_china_05.htmlMc.Donalds wikipediaURL:http://en.wikipedia.org/wiki/McDonalds