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How mc (1)
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How mc (1)
How mc (1)
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How mc (1)

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  • 1. How Mc.Donalds run their business in China?
  • 2. Introduction of Mc.Donalds What is Mc.Donalds? Mc.Donalds is the world's largest chain hamburger fast food restaurants, serving more than 58 million customers daily. When did the first Mc.Donalds open in China? In 1990, the first Mc.Donalds opened at South West of Touhouhiroba.
  • 3. Expantion in China and Rival Company Expantion Since 1990, Mc.Donalds have increased rapidly in China. In 2002, there were 460 Mc.Donalds in China. Rival Company But KFC is very familiar with China. In 2002, there were 1000 KFC in China.
  • 4. A contract with Yao Ming What is Yao Ming? Yao Ming is Chinese hero like Ichiro in Japan. Yao Ming contracted with Mc.Donalds. And Mc.Donalds spread more in China.
  • 5. Management in China Different from Japan, there are Mc.Donalds opening 24hours in busy streets in China. I have not seen Mc.Donalds in busy streets in Japan.
  • 6. References The 21st Century China Research Institute URL: http://www.21ccs. jp/china_watching/MarketingInChina_WATANABE/Marketing_i n_china_05.html Mc.Donalds wikipedia URL: http://en.wikipedia.org/wiki/McDonald's

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