1. How must SONY change its business strategies for 2010 and beyond? S1160114 Yuta Shiroishi
2. BasicSony sells many kinds of product. And theydevelop a lot of product. Specially theydevelop a electric appliances.
3. History1946 : Masaru Ibuka and Akio Morita established SONy.1955 : They started to export to America.1968 : They developed first color TV in Japan.
4. Sonys recent state They were a success their goal. Its goal isthe act of cutting costs. And they work to make product which isnot based on basic technology, which isbased on user wanted.
5. Sonys Goal They think about environmental problem.Because when we use electric appliances, it willbe happened CO2. CO2 foul the air. So they thinka product without happenning CO2.
6. Sonys policy from now onThey think some policies.● They try to sell and product core hardware businesses.● To provide new user experiences.● They try to get new customers and expend their business.● They try to think about environmental problem hard.
7. Example of Sonys policy● They try to sell and product core hardwarebusinesses. To develop a new generation displays.● To provive new user experiences. To expend service connect with network.
8. Example of Sonys policy● They try to get new customers and expend their business. To strength marketing strategy.● They try to think about environmental problem hard. To cut electric powers onsumption.
9. Finally They think their companies developmentand environmental problem. So I think that Sony is supported all overthe world.