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Week10 Week10 Presentation Transcript

  • How must SONY change its business strategies for 2010 and beyond? S1160114 Yuta Shiroishi
  • BasicSony sells many kinds of product. And theydevelop a lot of product. Specially theydevelop a electric appliances.
  • History1946 : Masaru Ibuka and Akio Morita established SONy.1955 : They started to export to America.1968 : They developed first color TV in Japan.
  • Sonys recent state They were a success their goal. Its goal isthe act of cutting costs. And they work to make product which isnot based on basic technology, which isbased on user wanted.
  • Sonys Goal They think about environmental problem.Because when we use electric appliances, it willbe happened CO2. CO2 foul the air. So they thinka product without happenning CO2.
  • Sonys policy from now onThey think some policies.● They try to sell and product core hardware businesses.● To provide new user experiences.● They try to get new customers and expend their business.● They try to think about environmental problem hard.
  • Example of Sonys policy● They try to sell and product core hardwarebusinesses. To develop a new generation displays.● To provive new user experiences. To expend service connect with network.
  • Example of Sonys policy● They try to get new customers and expend their business. To strength marketing strategy.● They try to think about environmental problem hard. To cut electric powers onsumption.
  • Finally They think their companies developmentand environmental problem. So I think that Sony is supported all overthe world.
  • Referenceshttp://www.sony.jp/products/overseas/contents/info.ht http://www.sony.net/ http://www.sony.net/SonyInfo/technology/