Week7

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Week7

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Week7

  1. 1. How Mc.Donalds run their business in China s1160085
  2. 2. Outline● Introduction of McDonalds● Introduction of McDonalds in China● Service● Characteristic● Strategic McDonalds in China● Reference
  3. 3. Introduction of McDonaldsMcDonalds is first food chain and expand ita number of countries.McDonalds total in the world is more than32,000 shops.
  4. 4. Introduction of McDonalds in ChinaIn 1990, McDonalds set up the firstMcDonalds in China in Shenzhen. Sincethen, McDonalds has been expandingsteadily and successfully.There are 1200 McDonalds in China.Annual opening speed of McDonalds isapproaching 200 stores.
  5. 5. ServiceMcDonalds in China have some service sameMcDonalds in Japan.Same service is ● The store always open all day (24-hour). but, It may be different depending on the area.● We can buy without get off the car (Drive- through).
  6. 6. CharacteristicThe price is lower than McDonalds in Japan. Insome places, the price is about half of Japan. The price is different each area.Food menu is different from McDonalds inJapan .
  7. 7. Strategic McDonalds in ChinaMcDonalds strategic plan in China is to focus on● core menu extensions● convenience● value
  8. 8. References1. http://www.chinadaily.com. cn/business/2008-09/08/content_7007412. htm2. http://www.oppapers. com/essays/Mcdonalds-In-ChIna/5284753. http://www.icmrindia. org/casestudies/catalogue/Business% 20strategy/BSTR305.htm

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