s1160085
   Four initiatives   Sony’s roadmap covers   LCD TV business   A big trend in 2011   Network-connected products and ...
   Target consistent profitability in core    hardware businesses (TV, game and digital    imaging) .   Provide new user...
   Innovating new networked product and    services and exciting additions to its #D    consummer offering,.
   Target returning the LCD TV business to    profitability in the fiscal year ending March 31,    2011 and achieving a 2...
   Sony’s product offerings will feature an    extensive line-up of network-enabled    devices capable of integrating acr...
   Expand Sony’s networked service business    by utilizing the rapidly growing    PlayStation®Network services.   By in...
   Strengthen collaboration with Sony    Ericsson Mobile Communications.   Accelerate rollout of e-book business.
   Target 30% reduction of power consumption    per product by the end of the fiscal year ending    March 31, 2016, compa...
   http://www.sonyinsider.com/2009/11/    19/sony-gets-real-defines-business-    strategy-for-2010-and-beyond/   http://...
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How must sony change its business strategies for

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How must sony change its business strategies for

  1. 1. s1160085
  2. 2.  Four initiatives Sony’s roadmap covers LCD TV business A big trend in 2011 Network-connected products and services Expand of mobile business. SONY’s focus on environment
  3. 3.  Target consistent profitability in core hardware businesses (TV, game and digital imaging) . Provide new user experiences integrating innovative hardware, software and services. Reach out to new customers and develop new geographic markets. Increase Sony’s focus on environmentally conscious products and processes.
  4. 4.  Innovating new networked product and services and exciting additions to its #D consummer offering,.
  5. 5.  Target returning the LCD TV business to profitability in the fiscal year ending March 31, 2011 and achieving a 20% worldwide market share on a unit basis in the fiscal year ending March 31, 2013. Create a new revenue model beyond conventional TV business models.
  6. 6.  Sony’s product offerings will feature an extensive line-up of network-enabled devices capable of integrating across various platforms, devices, and applications. User will be able to play game online and download content through the network. Sony is set to introduce an extensive line-up of devices with groundbreaking features and approachable pricing in its digital imaging business.
  7. 7.  Expand Sony’s networked service business by utilizing the rapidly growing PlayStation®Network services. By integrating attractive hardware, including new mobile products and other consumer electronics, with networked services Expand Sony’s lineup of network-connected products.
  8. 8.  Strengthen collaboration with Sony Ericsson Mobile Communications. Accelerate rollout of e-book business.
  9. 9.  Target 30% reduction of power consumption per product by the end of the fiscal year ending March 31, 2016, compared to the level of the fiscal year ended March 31, 2009. Target zero environmental footprint throughout the lifecycle of Sony’s products and business activities as long-term goal.
  10. 10.  http://www.sonyinsider.com/2009/11/ 19/sony-gets-real-defines-business- strategy-for-2010-and-beyond/ http://www.sony-mea.com/modern- electronics- saudi/pressrelease/asset/444663/section/corp oratepressreleases http://www.scribd.com/doc/59191846/Busin ess-Strategy-Report-Sony-Corp

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