How Rakuten is planning to runtheir entire business in English?              s1160083         Hiroyuki Kobayashi          ...
Overview of Rakuten▸We can online shopping in Rakuten.▸It is the biggest in Japan.▸It has over 50 million registered users...
History-11997 : MDM built by Mikitani Hiroshi.      “Rakuten Ichiba” started.1999 : MDM renamed as Rakuten,Inc.2001 : Raku...
History-22004 : Rakuten baseball started as a       professional baseball team.2005 : Rakuten auction, Inc started.2009 : ...
Business lineup▸E-Commerce           ▸Credit Card▸Professional Sports ▸Telecommunications▸Bank                 ▸Travel▸Sec...
Strategy▸The state  The Rakuten group has 6,000 employees in all over the world. About 400 employees are not Japanese in t...
Strategy▪Measures to solve ▸Meeting in English ▸Make chance of English Lesson ▸Joint undertaking with another company     ...
Rakuten to acquire France’s PriceMinister for approximately      €200 million(article)Japanese e-commerce giant Rakuten an...
Buy.com Gets Acquired By JapaneseE-Commerce Giant Rakuten For $250         Million(article)When I covered Rakuten in July ...
Reference   http://en.wikipedia.org/wiki/Rakutenhttp://corp.rakuten.co.jp/en/company/history.hhttp://search.japantimes.co....
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  1. 1. How Rakuten is planning to runtheir entire business in English? s1160083 Hiroyuki Kobayashi 1
  2. 2. Overview of Rakuten▸We can online shopping in Rakuten.▸It is the biggest in Japan.▸It has over 50 million registered users. 2
  3. 3. History-11997 : MDM built by Mikitani Hiroshi. “Rakuten Ichiba” started.1999 : MDM renamed as Rakuten,Inc.2001 : Rakuten Travel started.2002 : “Rakuten Super Point Service” started. 3
  4. 4. History-22004 : Rakuten baseball started as a professional baseball team.2005 : Rakuten auction, Inc started.2009 : Rakuten,Inc contract with bitWallet,Inc. 4
  5. 5. Business lineup▸E-Commerce ▸Credit Card▸Professional Sports ▸Telecommunications▸Bank ▸Travel▸Securities ▸Portal Media 5
  6. 6. Strategy▸The state The Rakuten group has 6,000 employees in all over the world. About 400 employees are not Japanese in those people. Opportunity that Japanese employees speak English is increasing. The company is hoping for to speak English. 6
  7. 7. Strategy▪Measures to solve ▸Meeting in English ▸Make chance of English Lesson ▸Joint undertaking with another company 7
  8. 8. Rakuten to acquire France’s PriceMinister for approximately €200 million(article)Japanese e-commerce giant Rakuten announced that it is buying French e- commerce website operator PriceMinister for about €200 million inthis morning. …an omission of a middle part…Rakuten and Golden Mediacom are poised to start a local e-commerce network through a joint-venture in the second half of 2010. by Robin Wauters on June 17, 2010 8
  9. 9. Buy.com Gets Acquired By JapaneseE-Commerce Giant Rakuten For $250 Million(article)When I covered Rakuten in July last year, I called it you never heard of the biggest e-commerce site. …an omission of a middle part…Find detail information about rakuten in our study from last year. May 20,2010 9
  10. 10. Reference http://en.wikipedia.org/wiki/Rakutenhttp://corp.rakuten.co.jp/en/company/history.hhttp://search.japantimes.co.jp/cgi-bin/nn20100http://techcrunch.com/2010/05/20/buy-com-gets-http://eu.techcrunch.com/2010/06/17/rakuten-to 10

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