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7

  1. 1. How McDonald in China? s1160083 Hiroyuki Kobayashi
  2. 2. History part1 1978 : China adopted idea of McDonald. 1990 : First store were built. 1992 : The largest McDonald were opened in Beijing.
  3. 3. History part2 2002 : The number of store increased by 460. 2004 : The number of store increased by 600. 2008 : The number of store increased by 1000. It is increasing a store each a day.
  4. 4. Characteristic ●The price is lower than McDonald of Japan. ●The price is different each area. ●In McDonald in China, there is a specialty store of desert.
  5. 5. Same point in China and Japan ●McDonalds are open for business in 24 hours. ●The service has Mac in morning. ●The menu have a limited menu.
  6. 6. Menu ● Big Mac ● Fried Chicken ● Rib Sand ● Chicken Fireo ● Double-Cheeseburger ● Fireo Fish ● etc
  7. 7. Production of McDonald ● They are going ahead production that a lot of outlets form a merger with McDonalds in China. ● By the end of 2013, its total will 2000.
  8. 8. When sales go up ● Recently, the Beijing Olympic games in 2008. ● Soccer(World Cup,FIFA) ● World Baseball Classic ● Etc ● But, they think that want to expand a scale of our McDonald irrespective of the Olympic and so on.
  9. 9. Article From Chinese economy McDonald announced that raise the price of commodity sold from 0.5 to 1 yuan each store on 17th in China. November 20th 2010
  10. 10. Reference http://www.chinadaily.com.cn/business/2008-09/08/content_70074 http://online.wsj.com/article/SB10001424052702303601504575153 http://www.airtripper.net/mccn.html http://headlines.yahoo.co.jp/hl?a=20101120-00000010-rcdc-cn.view

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