How must SONY change its business strategies for 2010 and beyond ? ID: s1160079
In April of 2010● Sony has reformed its organizational structure in order to bolster profit ability and transform its operation s, with the aim of accelerating inno vation and growth and optimizing bus iness processes, particularly within its electronics and networked servic e businesses.
As a result● Approximately 80% of Sony’s targete d 330 billion yen (3.7 billion USD) of group-wide cost reductions for th e current fiscal year ending March 3 1, 2010 compared to the previous fis cal year have been achieved in the f irst half of the current fiscal yea r.
Sony is becoming a quicker● Sony is becoming a quick er.● They have promised that they will no longer deve lop products based on un d-erlying.
Four initiatives(1)● - Target consistent profitability in core hardware businesses (TV, game a nd digital imaging)● - Provide new user experiences integ rating innovative hardware, software and services
Four initiatives(2)● - Reach out to new customers and dev elop new geographic markets● - Increase Sony’s focus on environm entally conscious products and proce sses●
Details of these initiatives (1)● - Introduce “Evolving” TV that del ivers new applications over the netw ork.● - Develop new generation displays us ing proprietary Sony devices.
Increase revenues by expanding hardware/software sales ● Enrichment of PlayStation®Ne twork services. ● Improve profitability in the game business by cost reduct ion and other measures.
Provide new user experiences● It is about that provide n ew user experiences integr ating innovative hardware, software and services Netw ork-connected products and services.