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Week7
 

Week7

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    Week7 Week7 Presentation Transcript

    • How Mc.Donalds run their business in China?  andIdentify some of their strategies for doing business  in East Asia? s1160076
    • Introduction* Mc.Donalds is the worlds largest chain ofhamburger fast food restaurants, serving morethan 64 million people with more than 33,000 localrestaurants in 119 countries. * Mc.Donalds began in 1940s as a barbecuerestaurant.
    • History of Mc.Donalds* Dock and Mcdonald open McDonalds Bar-B-Querestaurant in San Bernardino, California in 1940.It was a typical drive-in featuring a large and carhop service.* Focusing on its core brand , McDonalds begandivesting itself of other chains it had acquiredduring the 1990s.
    • History of Mc.Donalds in China* 1990: the first McDonalds opens in mainlandChina, in Shenzhen. * 1992: the worlds largest McDonalds opens in Beijing,  China (over 700 seats).* Mc.Donalds continues to grow in China even now.
    • Mc.Donalds in China* There are 960restaurants and over60,000 employees in China.* China is the "No 1" growthmarket for McDonalds.
    • Mc.Donalds in Asia* Mc.Donalds was concentrating on its businessin Asia mainly Japan, China and India.* These areas were touted to be prospectiveareas for Mc.Donalds expansion in the decadeahead.
    • Mc.Donalds growth path leads East* McDonalds CEO Jim Skinner, who is leading a revivalof the global restaurant chain, is counting on Fenton,based in Hong Kong, and his team to drive revenue andprofit growth across the nearly 8,000 restaurants heoversees, from Turkey to Tasmania.  * Consumers in this part of the world spend $580billion on meal purchases away from home, a figureabout $170 million bigger than the United States anddouble the size of such spending in Europe.
    • Mc.Donalds growth path leads East* McDonalds already has about 785 outlets upand running in China and plans to have 1,000restaurants selling its brand of American foodby the 2008 Beijing Olympics. *  Well over half of that potential market isrepresented by the dominant economies of Asia(Japan, China and India) where the prospectsfor McDonalds look especially strong in thedecade ahead.
    • Strategies of Mc.Donalds fordoing business in East Asia* Mc.Donalds implement a suitable managementmethod for each place .Mc.Donalds places importance on firmly linkingwith local people .
    • References* About Mc.Donalds http://www.aboutmcdonalds.com/mcd*Mc.Donalds in Chinahttp://www.oppapers.com/essays/Mcdonalds-In-ChIna/528475