How Mc.Donalds run their business in China? andIdentify some of their strategies for doing business in East Asia? s1160076
Introduction* Mc.Donalds is the worlds largest chain ofhamburger fast food restaurants, serving morethan 64 million people with more than 33,000 localrestaurants in 119 countries. * Mc.Donalds began in 1940s as a barbecuerestaurant.
History of Mc.Donalds* Dock and Mcdonald open McDonalds Bar-B-Querestaurant in San Bernardino, California in 1940.It was a typical drive-in featuring a large and carhop service.* Focusing on its core brand , McDonalds begandivesting itself of other chains it had acquiredduring the 1990s.
History of Mc.Donalds in China* 1990: the first McDonalds opens in mainlandChina, in Shenzhen. * 1992: the worlds largest McDonalds opens in Beijing, China (over 700 seats).* Mc.Donalds continues to grow in China even now.
Mc.Donalds in China* There are 960restaurants and over60,000 employees in China.* China is the "No 1" growthmarket for McDonalds.
Mc.Donalds in Asia* Mc.Donalds was concentrating on its businessin Asia mainly Japan, China and India.* These areas were touted to be prospectiveareas for Mc.Donalds expansion in the decadeahead.
Mc.Donalds growth path leads East* McDonalds CEO Jim Skinner, who is leading a revivalof the global restaurant chain, is counting on Fenton,based in Hong Kong, and his team to drive revenue andprofit growth across the nearly 8,000 restaurants heoversees, from Turkey to Tasmania. * Consumers in this part of the world spend $580billion on meal purchases away from home, a figureabout $170 million bigger than the United States anddouble the size of such spending in Europe.
Mc.Donalds growth path leads East* McDonalds already has about 785 outlets upand running in China and plans to have 1,000restaurants selling its brand of American foodby the 2008 Beijing Olympics. * Well over half of that potential market isrepresented by the dominant economies of Asia(Japan, China and India) where the prospectsfor McDonalds look especially strong in thedecade ahead.
Strategies of Mc.Donalds fordoing business in East Asia* Mc.Donalds implement a suitable managementmethod for each place .Mc.Donalds places importance on firmly linkingwith local people .
References* About Mc.Donalds http://www.aboutmcdonalds.com/mcd*Mc.Donalds in Chinahttp://www.oppapers.com/essays/Mcdonalds-In-ChIna/528475
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