How Rakuten is planning to runtheir entire business in English? S1150099 Sasada Kota
Outline• Purpose of this slide• Announcement of Rakuten• Advantage of making English official language• Advantage of making English official language• Doubt of English official language making about optimism• Doubt of English official language making about optimism• Evaluation of rakuten• Impression
Purpose of this slideI learn the business of rakuten, and learn the strategy.
Announcement of RakutenIt was announced that optimism would make English an official language in-house by the end of 2012.Strengthening linguistic competence is aimed at for the overseas presence.
Advantage of making English official language・It becomes easy to acquire talent from foreign countries.The thing whose linguistic environment is English to employ an excellent executive might be important. The fact that many of top- class personnel have gathered in the United States, Singapore, and Hong Kong proves this thing now.・ The market cultivation becomes easy.An international service industry is thought that the part that depends on the language is large compared with the manufacturing product like the car.
Advantage of making English official language• The management of a logical business becomes possible.The step of logically composing the content by using the limited linguistic competence in the brain, doing concisely, and translating might unexpectedly become help of a reasonable decision making.The person tends to omit the step about which it logically thinks like the mother tongue so far.
Doubt of English official language making about optimismThe main reason is as follows.・Current overseas sales ratio is too low.The overseas billing ratio of optimism will be only 8% in 2009 . Moreover, there is only 1% except the purchase of the foreign company.・The cost is excessive.The labor cost accounts for rakuten for 40 percent or less of the operating expense.
Doubt of English official language making about optimism• The aspect is not global.The reason why a lot of Japanese firms have failed in the overseas presence is to try to send overseas talent who forcibly raised it in Japan. Isnt it a shortcut of the globalization to employ a local person?• "The item of English language skill of a personnel evaluation" is chepA personnel evaluation is decided by 100% achievement in the United States. It is not evaluated as linguistic competence is specified. ap.
Evaluation of rakutenThe English official language making of optimism can be understood as an ideal. However, it is not suitable for the height of the body of the enterprise under the present situation. The switching to English that must be the means becomes a purpose.
ImpressionThe conception of rakuten is the one who seems to be Japanese. Rakuten compelled English to all employees. I think that you should choose a more suitable person and use English.