Knowledge about designobtained by videos fromDonald Norman and Paul       Bennett     m5151151 Ryo Ueno                   ...
Outline· About two videos· Don Norman on 3 ways good design makesyou happy· Paul Bennett finds design in the details      ...
About two videos“Don Norman on 3 ways good design makes youhappy” is available onhttp://www.ted.com/talks/lang/eng/don_nor...
About two videosBoth of these videos are parts of recorded             TED conference.                                    ...
Don Norman on 3 waysgood design makes you        happy  Emotion is important factor         for design.                   ...
Don Norman on 3 ways    good design makes you            happyExample: MINI cooperDesign of this (including inside) is “fu...
Don Norman on 3 waysgood design makes you        happy  3 levels of good design:         1. Visceral         2. Behavioral...
Don Norman on 3 waysgood design makes you        happy1. Visceral     Visceral design is design about     instinctive expe...
Don Norman on 3 waysgood design makes you        happy 2. Behavioral     Behavioral design is functional.     This makes “...
Don Norman on 3 ways good design makes you         happy3. Reflective     Reflective design is design about image.     Thi...
Paul Bennett finds design      in the details “Small is the new big.”   Details has a big influence on design.            ...
Paul Bennett finds design      in the details “Finding yourself in the margins.”   Thinking about possibility in the real ...
Paul Bennett finds design      in the details  “Having beginners Mind.”    Designers have to take account of    unthinking...
Paul Bennett finds design      in the details “Pick battles big enough to matter, small  enough to win.”   Selecting suita...
Thank you for your listening.                                15
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20111205pr

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20111205pr

  1. 1. Knowledge about designobtained by videos fromDonald Norman and Paul Bennett m5151151 Ryo Ueno 1
  2. 2. Outline· About two videos· Don Norman on 3 ways good design makesyou happy· Paul Bennett finds design in the details 2
  3. 3. About two videos“Don Norman on 3 ways good design makes youhappy” is available onhttp://www.ted.com/talks/lang/eng/don_norman_on_design_and_emotion.html“Paul Bennett finds design in the details” isavailable onhttp://www.ted.com/talks/lang/en/paul_bennett_finds_design_in_the_details.html 3
  4. 4. About two videosBoth of these videos are parts of recorded TED conference. 4
  5. 5. Don Norman on 3 waysgood design makes you happy Emotion is important factor for design. 5
  6. 6. Don Norman on 3 ways good design makes you happyExample: MINI cooperDesign of this (including inside) is “fun”. 6
  7. 7. Don Norman on 3 waysgood design makes you happy 3 levels of good design: 1. Visceral 2. Behavioral 3. Reflective 7
  8. 8. Don Norman on 3 waysgood design makes you happy1. Visceral Visceral design is design about instinctive experience. For example, “red is hot.” 8
  9. 9. Don Norman on 3 waysgood design makes you happy 2. Behavioral Behavioral design is functional. This makes “feel in control”. 9
  10. 10. Don Norman on 3 ways good design makes you happy3. Reflective Reflective design is design about image. This is not about what that is really. 10
  11. 11. Paul Bennett finds design in the details “Small is the new big.” Details has a big influence on design. 11
  12. 12. Paul Bennett finds design in the details “Finding yourself in the margins.” Thinking about possibility in the real world is important. 12
  13. 13. Paul Bennett finds design in the details “Having beginners Mind.” Designers have to take account of unthinking situation. 13
  14. 14. Paul Bennett finds design in the details “Pick battles big enough to matter, small enough to win.” Selecting suitable tasks to do. 14
  15. 15. Thank you for your listening. 15
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