How must sony_change_its_business_strategies_f

  • 293 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
293
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
10
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. How must SONYchange its business strategies for 2010 and beyond? s1150027 Wataru Imaizumi
  • 2. Contents Change strategy of Sony Four initiatives Target consistent profitability in core hardware businesses Target consistent profitability in core hardware businesses Regain the leading market position in LCD TV business Strengthen profitability of game business Network-connected products and services Expand 3D-related product businesses in the fiscal year ending March 31, 2011
  • 3. Change strategy of SonySony have promised that they will no longer developproducts based on underlying technologies, butrather focus on the user experience.
  • 4. Four initiativesTarget consistent profitability in core hardwarebusinesses (TV, game and digital imaging)Provide new user experiences integratinginnovative hardware, software and servicesReach out to new customers and develop newgeographic marketsIncrease Sony’s focus on environmentallyconscious products and processes
  • 5. Target consistent profitability in core hardware businesses Regain the leading market position in LCD TV business Strengthen profitability of game business Network-connected products and services Expand 3D-related product businesses in the fiscal year ending March 31, 2011
  • 6. Regain the leading marketposition in LCD TV businessTarget returning the LCD TV business to profitability in thefiscal year ending March 31, 2011 and achieving a 20%worldwide market share on a unit basis in the fiscal yearending March 31, 2013.Create a new revenue model beyond conventional TVbusiness models.Create a new revenue model beyond conventional TVbusiness models.Develop new generation displays using proprietary Sonydevices.
  • 7. Strengthen profitability of game business Target returning to profitability in the fiscal year ending March 31, 2011. Increase revenues by expanding hardware/software sales and enrichment of PlayStation®Network services. Improve profitability in the game business by cost reduction and other measures.
  • 8. Network-connected products and servicesFurther expand Sony’s networked servicebusiness by utilizing the rapidly growingPlayStation®Network services and by integratingattractive hardware, including new mobileproducts and other consumer electronics, withnetworked services.Expand Sony’s lineup of network-connectedproducts. Target installed user base of 350 millionunits by the end of the fiscal year ending March31, 2013.
  • 9. Expand 3D-related productbusinesses in the fiscal year ending March 31, 2011Engage Sony’s group-wide assets from contentproduction to display devices and game to makeavailable a wide variety of attractive content andhardware, and drive the creation of new 3Dmarkets.Target revenue from 3D-related products of morethan 1 trillion yen (excluding content) in the fiscalyear ending March 31, 2013.
  • 10. Reference http://www.sonyinsider.com/2009/11/19/sony-gets-real- defines-business-strategy-for-2010-and-beyond/ http://japan.internet.com/column/wmnews/20070307/8.html http://av.watch.impress.co.jp/docs/news/20091119_330082. html http://www.toyokeizai. net/business/strategy/detail/AC/b0ce12cc9e4eef6593e3a4b ba7c457f0/