How mc donalds_run_their_business_in_china_

401 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
401
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How mc donalds_run_their_business_in_china_

  1. 1. How Mc.Donalds run their business in China? s1150027 Wataru Imaizumi
  2. 2. Contents McDonald's low-price strategy Four system can price down Conclusion Reference
  3. 3. McDonald's low-price strategy McDonald's half price weekdays do.As a result McDonald's spread an age bracket and established an overwhelming share. established an overwhelming share.
  4. 4. Four systems can price down 1.Compress of cost 2.Exchange hedge 3.New cooking system 4.Satellite shop
  5. 5. Compress of cost Mc.Donald's open chain store around the world.So Mc.Donald's has the road of the raw material procurement all over the world. Therefore, McDonald can stock cheaply. Mc.Donald's introduce "GPS(Global purchasing system)".GPS is convenience.
  6. 6. Exchange hedge McDonald is having dealings over about 300 million dollars a year. Only dollar origin-rate is different for one yuan and there is a difference big as for the earnings side if becoming the enormous amount only of this. However, the exchange changes every day. Then, the hedge does McDonald the risk by doing the forward exchange contract.
  7. 7. New cooking system McDonald's made and had put it before.However, after the order is received, is made now.McDonald's introduce system named "Made for you".This system enabled save time.
  8. 8. Satellite shop Satellite shop can open store 10 square meters.So McDonald's open store some places.To cut down personnel expenses, McDonald's introduce franchise system.
  9. 9. Conclusion Therefore, McDonald becomes possible low-cost the offer of the commodity.
  10. 10. Reference http://docs.google.com/viewer?a=v&q=cache: yuSWG_8PzDIJ:www.nara-su.ac.jp/econ/sotulon/matumoto. pdf+%E3%83%9E%E3%82%AF%E3%83%89%E3%83% 8A%E3%83%AB%E3%83%89+%E7%B5%8C%E5%96% B6%E6%88%A6%E7%95% A5&hl=ja&gl=jp&pid=bl&srcid=ADGEESgMUe3Xakzsf0g_L o0xaXZFk6XynZfj3ZL7I6ejllaf7- HuPzMhWP55UeAZXXWjJJlJcW_clpM9PRRfZlcKr3JXNrH BBFBJT-SZyc-NszF- pFadlgbhDBpCrnmH9h5hp8VSFpr1&sig=AHIEtbQXWLpFtp dUfppD5upg_JY8zhLp_w

×