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How mc donalds_run_their_business_in_china_

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  • 1. How Mc.Donalds run their business in China? s1150010 Kazuma Arimori
  • 2. Contents History of Mc.Donald in Japan University of Hamburger McDonald left it to the locale McDonald's six large main strategy McDonald's business objective Something to need Reference
  • 3. History of Mc.Donald in Japan 1971. 5: Mc.Donald establishment. 6:Found University of Hamburger. 1975 12:Sales 10 billion yen breakthrough during year. 1976 12:100 shops of the number of stores are exceeded. 1977 10:Adoption of drive-through method 1999 8:Domestic the 3,000th shop is opened.
  • 4. University of Hamburger University of Hamburger in Chicago Manager and education of profession to the middle management The student gathers from every country in the world.
  • 5. McDonald left it to the locale Procurement of ingredient and equipment equipment Store expansion Advertising advertisement Financial strategy
  • 6. McDonald's six large main strategy 1. Improvement of QSC+V that sets it up in customer's standpoint. 2. Establishment of brand image. 3. Rival overthrow. 4. magnification of franchise business. 5. Aggressive branch shop on proper scale. 6. Talent structural reform and business improvement.
  • 7. McDonald's business objective 1. Customer creed 2. Expansion of share of market 3. Securing of profit 4. The highest wage standard in Japan
  • 8. System that can enable low price 1. Compression of cost 2. Exchange hedge 3. New cooking system 4. Satellite shop
  • 9. Something to need English business level Cheapness Safety The product to which it can relieve it. Teaching to local person Always create new ideas
  • 10. Reference www.nara-su.ac.jp/econ/sotulon/matumoto.pdf http://www.mcdonalds.co. jp/company/outline/enkaku.html