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Koffie
Koffie
Koffie
Koffie
Koffie
Koffie
Koffie
Koffie
Koffie
Koffie
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Koffie

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Transcript

  • 1. Koffie<br />
  • 2. Overzicht<br />Algemene informatie<br />Cafeïne<br />Consumenten en producten <br />
  • 3. Koffiebonen<br />Koffieplanten <br />Tropische Klimaat<br />Oorspong in Africa<br />Arabica &amp; Robusta<br />Veel variaties<br />
  • 4. Koffie plantage<br />Zuid-Oost Brazilië<br />Arabica<br />Grootschalig <br />
  • 5. Producenten <br />Centraal- en Zuid-Amerika <br />Afrika<br />Zuid-Oost-Azië<br />
  • 6. Cafeïne! <br />Werkzame stof<br />Natuurlijk pesticide <br />Stimulerend<br />Verslavend<br />Gewenning<br />Hoge dosering = giftig<br />
  • 7. Dosering &amp; risico<br />40 tot 140 mg/liter koffie<br />LD50: 150-200mg/kg (Mensen,Schatting)<br />LD50: 192mg/kg (ratten)<br />Koffie is veilig <br />Cafeïne vrije koffie<br />
  • 8. Koffiehype <br />Verkoop sterk gestegen<br />Populaire koffiebars<br />Espresso Machines<br />Voorbeelden: Starbucks en Nespresso<br />Bron: http://www.standaard.be/artikel/detail.aspx?artikelid=OH2NPG6Q&amp;word=koffie<br />
  • 9. Starbucks<br />1971, Seattle<br />Koffiewinkeltje<br />Sterke groei<br />Populair, hip<br />België: 4 shops<br />
  • 10. Nespresso<br />Bestaat al lang<br />Supermarkten weigerden verkoop<br />Heruitgevonden: Exclusiviteit<br />Reclame campagnes<br />Eigen shops<br />Via internet koffie bestellen<br />

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