In 1979, ITC entered the Paperboards business by promoting ITC Bhadrachalam Paperboards Limited, which today has become the market leader in India.
In 1990, ITC acquired Tribeni Tissues Limited, a Specialty paper manufacturing company and a major supplier of tissue paper to the cigarette industry. The merged entity was named the Tribeni Tissues Division (TTD). To harness strategic and operational synergies, TTD was merged with the Bhadrachalam Paperboards Division to form the Paperboards & Specialty Papers Division in November 2002.
Bhadrachalam Paperboards amalgamated with the Company effective March 13, 2002 and became a Division of the Company, Bhadrachalam Paperboards Division. In 2004, ITC acquired the paperboard manufacturing facility of BILT Industrial Packaging Co. Ltd (BIPCO), near Coimbatore, Tamil Nadu.
ITC straddles the entire spectrum of paperboards – from 100% virgin, food-grade boards to 100 % recycled, eco-friendly boards.
ITC is a front-runner in introducing environment-friendly Elemental Chlorine Free (ECF) technology, and more recently, Ozone bleaching in India. ITC’s focus on being a carbon-positive, water-positive, zero-solid waste disposal organization leads it to constantly develop ways of reducing, reusing and recycling.
ITC Paperboards & Speciality Papers, an ITC group company, is on course to start an innovative paper recycling initiative at its new plant at Bhadrachalam in Andhra Pradesh. It has tied up with Satyam, Infosys, Wipro and GE for this initiative that entails picking up waste from schools, government offices and residential areas.
ITC reaches out directly to consumers with its Wealth Out of Waste (WOW) campaign, that has been successfully implemented in select locations across central and southern India.
ITC Paperboards currently produces around 4,35,000 tonnes of paper per annum.
India generates more than 7 lakh tonnes of dry waste per annum of which 40% is paper. One tonne of waste paper raw material can generate an equivalent amount of recycled paper.
Classmate - India's largest National brand , reaching 50,000 outlets across the country, has over 300 variants in its range which comprises notebooks, long books, practical books, drawing books, scrap books, reminder pads etc.
A recent addition to the Classmate portfolio has been the Classmate Fun N Learn range of children books targeting pre school learners.
Every Classmate notebook carries ITC's Corporate Social Responsibility message on its back-cover. For every two Classmate Notebooks sold, ITC contributes Re. 1 to its rural development initiative that supports, among other projects, primary education in villages.
ITC. Working for you. Working for India. The Classmate way.
ITC has two brands of notebooks, Classmate and Paperkraft, aimed at students and executives, respectively.
In fact, most of its products for students are called Classmate and while its printer and copier paper is branded Paperkraft.
The Classmate range is priced between Rs 10 and Rs 40
Classmate notebooks are made from ITC's superior eco-friendly Elemental Chlorine Free paper. They are manufactured by small scale enterprises, supported by ITC's product development and marketing skills.