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Book Preview - The Impact: The Art of Communicating Eloquently

Introduction

There are large number of rhetorical devices but only certain rhetorical devices are required for effective communication. These device s are frequently used by politicians in their speeches or business executives in their presentations to persuade the listeners for their case. The master of these devices is able to create a magical effect on the mind of the receiver. This book aims to equip the readers with 63 of these rhetorical devices which can be used to get success in life. The theme of this book is kept extremely simple. For each of the device a brief description is presented, followed by various examples. Readers can understand the concept and should use these devices in their daily communication to get mastery. It is important to understand that the specified rhetorical devices should be used strategically and optimally, as excessive use would blunt its impact.

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Preview - The Impact: The Art of Communicating Eloquently Document Transcript

  • 1. Title Page The Impact The Art of Communicating Eloquently Anshuman Sharma
  • 2. Copyright Copyright ©2012 Anshuman Sharma All Rights Reserved ISBN - 978-1-105-99521-7
  • 3. Dedication Dedication To my Mother Sudha Sharma To my Father Ramesh Chandra Sharma
  • 4. ContentsCONTENTSTitle PageCopyrightDedicationContentsIntroductionRhetorical Device 1 - AlliterationRhetorical Device 2 - AllusionRhetorical Device 3 - AmplificationRhetorical Device 4 - AnacoluthonRhetorical Device 5 - AnadiplosisRhetorical Device 6 - AnalogyRhetorical Device 7 - AnaphoraRhetorical Device 8 - AnesisRhetorical Device 9 - AntanagogeRhetorical Device 10 - AntimetaboleRhetorical Device 11 - AntiphrasisRhetorical Device 12 - AntithesisRhetorical Device 13 - ApophasisRhetorical Device 14 - AporiaRhetorical Device 15 - AposiopesisRhetorical Device 16 - Apostrophe
  • 5. Rhetorical Device 17 - Appositio or AppositionRhetorical Device 18 - AssonanceRhetorical Device 19 - AsyndetonRhetorical Device 20 - CatachresisRhetorical Device 21 - ChiasmusRhetorical Device 22 - ClimaxRhetorical Device 23 - ConduplicatioRhetorical Device 24 - DiacopeRhetorical Device 25 - Dirimens CopulatioRhetorical Device 26 - DistinctioRhetorical Device 27 - EnthymemeRhetorical Device 28 - EnumeratioRhetorical Device 29 - EpanalepsisRhetorical Device 30 - EpistropheRhetorical Device 31 - EpithetonRhetorical Device 32 - EpizeuxisRhetorical Device 33 - EponymRhetorical Device 34 - EuphemismosRhetorical Device 35 - ExemplumRhetorical Device 36 - ExpletiveRhetorical Device 37 - HyperbatonRhetorical Device 38 - HyperboleRhetorical Device 39 - HypophoraRhetorical Device 40 - Hypotaxis
  • 6. Rhetorical Device 41 -LitotesRhetorical Device 42 - MetabasisRhetorical Device 43 - MetanoiaRhetorical Device 44 - MetaphorRhetorical Device 45 - MetonymyRhetorical Device 46 -OnomatopoeiaRhetorical Device 47 - OxymoronRhetorical Device 48 - ParadoxRhetorical Device 49 - ParallelismRhetorical Device 50 - ParataxisRhetorical Device 51 - ParenthesisRhetorical Device 52 - PersonificationRhetorical Device 53 - PleonasmRhetorical Device 54 - PolysyndetonRhetorical Device 55 - ProcatalepsisRhetorical Device 56 - Rhetorical QuestionRhetorical Device 57 - Scesis OnomatonRhetorical Device 58 - SententiaRhetorical Device 59 - SimileRhetorical Device 60 - SymploceRhetorical Device 61 - SynecdocheRhetorical Device 62 - UnderstatementRhetorical Device 63 - ZeugmaAbout Author
  • 7. Introduction Rhetoric is the art of discourse, an art that aims to improve the facility ofspeakers or writers who attempt to inform, persuade, or motivate particular audiencesin specific situations. As a subject of formal study and a productive civic practice,rhetoric has played a central role in the Western tradition. Its best known definitioncomes from Aristotle, who considers it a counterpart of both logic and politics, andcalls it "the faculty of observing in any given case the available means of persuasion."Rhetoric typically provide heuristics for understanding, discovering, and developingarguments for particular situations, such as Aristotles three persuasive audienceappeals, logos, pathos, and ethos. The five canons of rhetoric, which trace thetraditional tasks in designing a persuasive speech, were first codified in classicalRome, invention, arrangement, style, memory, and delivery. Along with grammar andlogic, rhetoric is one of the three ancient arts of discourse. From ancient Greece tothe late 19th Century, it was a central part of Western education, filling the need totrain public speakers and writers to move audiences to action with arguments. Rhetoric can be used as a tool to create impact in our writing and speaking. Itsgoal is to persuade, create impact or to create interest in the discussion. The need forstudying the Rhetoric is to understand the technicalities of the speech, which isextremely persuasive for the reader or listener. This study would guide us to create
  • 8. the magic every time we communicate. We can use this understanding to carefullydevelop and deliver our effective communication instead of learning the hard-way usinghit and trial. Good communication is much more than words and sentences written or spokenas by writers or speakers as this communication has to be received andcomprehended by other person, who has different understanding and perception of theworld and events. To create the required impact on readers and listeners thecommunication needs to be clear, interesting, unique and memorable. This type ofcommunication is generally persuasive and convincing. In addition to logical points,supporting proofs and effective delivery you need to have style, rhetoric helps youbring that style.Rhetorical Devices In rhetoric, a rhetorical device or resource of language is a technique that anauthor or speaker uses to convey to the listener or reader a meaning with the goal ofpersuading him or her towards considering a topic from a different perspective. While rhetorical devices may be used to evoke an emotional response in theaudience, there are other reasons to use them. The goal of rhetoric is to persuadetowards a particular frame of view or a particular course of action, so appropriate
  • 9. rhetorical devices are used to construct sentences designed both to make theaudience receptive through emotional changes and to provide a rational argument forthe frame of view or course of action. There are large number of rhetorical devices but only certain rhetorical devices arerequired for effective communication. These device s are frequently used by politiciansin their speeches or business executives in their presentations to persuade thelisteners for their case. The master of these devices is able to create a magical effecton the mind of the receiver. This book aims to equip the readers with 63 of theserhetorical devices which can be used to get success in life. The theme of this book is kept extremely simple. For each of the device a briefdescription is presented, followed by various examples. Readers can understand theconcept and should use these devices in their daily communication to get mastery. Itis important to understand that the specified rhetorical devices should be usedstrategically and optimally, as excessive use would blunt its impact.
  • 10. Rhetorical Device 1 - AlliterationFigure of emphasis that occurs through the repetition of initial consonant letters (orsounds) in two or more different words across successive sentences, clauses, orphrases.Two kinds may be distinguished:1) Immediate juxtaposition occurs when the second consonant sound follows right afterthe first -- back-to-back.2) Non-immediate juxtaposition occurs when the consonants occur in nonadjacentwords.ExamplesBrand Names • Dunkin’ Donuts • PayPal • Best Buy • Coca-Cola
  • 11. • Park Place • American Apparel • American Airlines • Chuckee Cheese’s • Bed Bath & Beyond • Krispy Kreme • The Scotch and SirloinNames • Ronald Reagan • Sammy Sosa • Jesse Jackson • Michael Moore • William Wordsworth • Mickey Mouse • Porky Pig • Lois Lane • Marilyn Monroe • Fred Flintstone • Donald Duck • Seattle SeahawksPhrases and Quotes • Busy as a bee
  • 12. • Get your goat • Good as gold • Home sweet home • Last laugh • Leave in the lurch • Living the life • Look to your laurels • Make a mountain out of a molehill • Method to the madness • Moaning Minnie • Out of order • Pleased as punch • Pooh-poohOther Examples • Annie’s aunt ate apples and acorns around august. • Bettys beagle barked and bayed, becoming bothersome for Billy. • Cory collected cola cans counting continuously. • They felt dreary and dismal in the darkness of the night. • Dans dog dove deep in the dam, drinking dirty water as he dove. • Erics eagle eats eggs, enjoying each episode of eating. • Hannahs home has heat hopefully. • Saras seven sisters slept soundly in sand.
  • 13. • Walter walked wearily while wondering where Wally was.• Xavier’s x-rayed his xylophone.• Yarvis yanked you at yoga, and Yvonne yelled.• Zachary zeroed in on zoo keeping.• "I think a need a bigger box." – (Taco Bell Commercial)• "No one standing in this house today can pass a puritanical test of purity that some are demanding that our elected leaders take." – (Richard Gephardt)• "Isnt that what being an international man of mystery is all about?"-- (Delivered by Mike Myers from the movie Austin Powers: International Man of Mystery)• "Was he not unmistakably a little man? A creature of the petty rake-off, pocketed with a petty joke in private and denied with the stainless platitudes in his public utterances."-- (C.S. Lewis The Screwtape Letters)• "This generation of soldiers, sailors, airmen, Marines, and Coast Guardsmen have volunteered in the time of certain danger. They are part of the finest fighting force that the world has ever known. They have served tour after tour of duty in distant, different, and difficult places...They are men and women -- white, black, and brown -- of all faiths and all stations -- all Americans, serving together to protect our people, while giving others half a world away the chance to lead a better life....In today’s wars, theres not always a simple ceremony that signals our troops’ success -- no surrender
  • 14. papers to be signed, or capital to be claimed...."-- (Barack Obama, Fort Hood Memorial Service Speec)• "With a determination for an execution consistent with our record, squaring our performances with our promises, we will proceed to the fulfillment of the Partys mission. God helping, it shall be accomplished." -- (Will H. Hays)• "Have you forgotten youre facing the single finest fighting force ever assembled?"-- (Delivered by Dan Ackroyd from the movie Dragnet)• "We can no longer afford to traffic in lies or fear or hate. It is the poison that we must purge from our politics, the wall that we must tear down before the hour grows too late. But if changing our hearts and our minds is the first critical step, we cannot stop there. It’s not enough to bemoan the plight of the poor in this country and remain unwilling to push our elected officials to provide the resources to fix our schools."-- (Barack Obama, Address at Ebenezer Baptist Church)• "Somewhere at this very moment a child is being born in America. Let it be our cause to give that child a happy home, a healthy family, and a hopeful future."-- (Bill Clinton, 1992 Democratic National Convention Acceptance Address)• "And our nation itself is testimony to the love our veterans have had for it and for us. All for which America stands is safe today because brave men and women have been ready to face the fire at freedoms front."-- (Ronald Reagan, Vietnam Veterans Memorial Address)