IT/IS Use by LinkedIn for Global  Professional Networking Rana Zeine, MD, PhD Manager Scholarship Subgroup  Higher Educati...
<ul><li>Premier site for professional networking </li></ul><ul><li>Public Firm IPO May 2011 </li></ul><ul><li>Meet industr...
<ul><li>2002 Concept of professional social network </li></ul><ul><li>5 founders: Reid Hoffman, Allen Blue,  </li></ul><ul...
<ul><li>Image, Occupation, Location  </li></ul><ul><li>Summary: Goals, Biography </li></ul><ul><li>Experience: Positions, ...
<ul><li>Skills, Presentations  </li></ul><ul><li>Courses, Test Scores, Languages, Organizations  </li></ul><ul><li>Project...
http://www.linkedin.com/groups GROUP DISCUSSIONS HETL SCHOLARSHIP SUBGROUP
<ul><li>Manager’s Capabilities </li></ul><ul><li>Post New Discussion Questions </li></ul><ul><li>Approve/Reject New Member...
<ul><li>Open Source Relational Database Management Systems: Hadoop replaced Oracle & MySQL </li></ul><ul><li>Offline stora...
<ul><li>Real-time search indexing (Bobo), Live Updates </li></ul><ul><li>Faceted Navigation Integration (Zoie) </li></ul><...
<ul><li>Job Seeker Badge, Featured Applicant </li></ul><ul><li>OpenLink Messages, Who Viewed Profile  </li></ul><ul><li>Jo...
<ul><li>See Expanded Profiles, Profile Stats </li></ul><ul><li>Reference Search, OpenLink Messages </li></ul>FINDING BUSIN...
<ul><li>Revenues $161.4 million in 2010 </li></ul><ul><li>Instant access to professionals worldwide </li></ul><ul><li>Stim...
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Zeine 2011 LinkedIn Use of Information Technology for Global Professional Networking

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Information Technology infrastructure for global networking of higher education professionals and scholars.

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Zeine 2011 LinkedIn Use of Information Technology for Global Professional Networking

  1. 1. IT/IS Use by LinkedIn for Global Professional Networking Rana Zeine, MD, PhD Manager Scholarship Subgroup Higher Education Teaching & Learning IS 535 Keller Graduate School of Management
  2. 2. <ul><li>Premier site for professional networking </li></ul><ul><li>Public Firm IPO May 2011 </li></ul><ul><li>Meet industry professionals, 100 million users </li></ul><ul><li>Stay connected to colleagues </li></ul><ul><li>Online discussion forum </li></ul><ul><li>Database for job seekers and recruiters </li></ul><ul><li>IT infrastructure to process massive data daily </li></ul>Holmes (8-2010). LinkedIn’s Data Infrastructure. Beyond Search. Retrieved from http://arnoldit.com/wordpress/2010/08/17/linkedins-data-infrastructure PROFESSIONAL E-NETWORK
  3. 3. <ul><li>2002 Concept of professional social network </li></ul><ul><li>5 founders: Reid Hoffman, Allen Blue, </li></ul><ul><li>Jean-Luc Vaillant, Eric Ly, Konstantin Guericke </li></ul><ul><li>LinkedIn went live May 2003 </li></ul><ul><li>4500 members by the end of the month </li></ul><ul><li>First external investor in less than 6 months </li></ul><ul><li>2005 launched jobs & paid subscription services </li></ul>Wilson (2010). A Brief History of LinkedIn: The Rise of Online Business Networking. Knol. Retrieved from http://knol.google.com/k/stephen-wilson/a-brief-history-of-linkedin/qkgetcb5gnql/16# HISTORY OF LINKEDIN
  4. 4. <ul><li>Image, Occupation, Location </li></ul><ul><li>Summary: Goals, Biography </li></ul><ul><li>Experience: Positions, Roles, Accomplishments </li></ul><ul><li>Certifications </li></ul><ul><li>Publications: Authors, Titles, Abstracts </li></ul><ul><li>Education: Institutions, Activities, Awards </li></ul><ul><li>Connections, Websites, Public Profile URL </li></ul><ul><li>Interests, Groups, Personal Information </li></ul>PROFESSIONAL PROFILE LinkedIn Display with Hyperlinks
  5. 5. <ul><li>Skills, Presentations </li></ul><ul><li>Courses, Test Scores, Languages, Organizations </li></ul><ul><li>Projects & Teamspaces, Events, Workspaces </li></ul><ul><li>Blog Link, Box.net Files, E-Bookshelf, Reading List </li></ul><ul><li>Lawyer Ratings, Legal Updates </li></ul><ul><li>Travel, Polls, Real Estate </li></ul><ul><li>Applications, Tweets, WordPress </li></ul><ul><li>Logos of Groups </li></ul>ENHANCED LINKEDIN PROFILE
  6. 6. http://www.linkedin.com/groups GROUP DISCUSSIONS HETL SCHOLARSHIP SUBGROUP
  7. 7. <ul><li>Manager’s Capabilities </li></ul><ul><li>Post New Discussion Questions </li></ul><ul><li>Approve/Reject New Members </li></ul><ul><li>Approve/Reject Comments </li></ul><ul><li>Move Submissions to Promotions or Job Board </li></ul><ul><li>Send Message to those Requesting to Join </li></ul><ul><li>Make/Read Notes shared by Managers </li></ul><ul><li>Alphabetical List of Members </li></ul>MANAGING GROUPS MODERATING DISCUSSIONS
  8. 8. <ul><li>Open Source Relational Database Management Systems: Hadoop replaced Oracle & MySQL </li></ul><ul><li>Offline storage of vital data, Online/Offline cycle </li></ul><ul><li>Products: Search, People you may know, social graph services, job matching, collaborative filtering </li></ul><ul><li>120 billion relationships scored per day </li></ul><ul><li>16TB intermediate data </li></ul><ul><li>Machine learning model to predict probabilities </li></ul><ul><li>Bloom filter’s for approximate filtering joins </li></ul>Kreps (2010). Data Applications and Infrastructure at LinkedIn Hadoop Summit. Retrieved from http://www.slideshare.net/ydn/6-data-applicationlinkedinhadoopsummmit2010 IT INFRASTRUCTURE
  9. 9. <ul><li>Real-time search indexing (Bobo), Live Updates </li></ul><ul><li>Faceted Navigation Integration (Zoie) </li></ul><ul><li>Personalized, Networking Integration, Multilingual </li></ul><ul><li>Workflow (Azkaban), Key/Value Storage (Voldemort) </li></ul><ul><li>Structured and Unstructured Information </li></ul><ul><li>Contextual Query Segmentation & Classification </li></ul><ul><li>Name Spellcheck </li></ul><ul><li>Fully Distributed (Sensel), Partitioned (Norbert) </li></ul><ul><li>Horizontally & Hierarchically Scalable </li></ul>Wang & Matsuda (1-2010). LinkedIn search: a look beneath the hood. Retrieved from http://thenoisychannel.com/2010/01/31/linkedin-search-a-look-beneath-the-hood/ People Search Infrastructure
  10. 10. <ul><li>Job Seeker Badge, Featured Applicant </li></ul><ul><li>OpenLink Messages, Who Viewed Profile </li></ul><ul><li>Job Seeking Webinar, Salary Information </li></ul>Job Matching
  11. 11. <ul><li>See Expanded Profiles, Profile Stats </li></ul><ul><li>Reference Search, OpenLink Messages </li></ul>FINDING BUSINESS CONTACTS
  12. 12. <ul><li>Revenues $161.4 million in 2010 </li></ul><ul><li>Instant access to professionals worldwide </li></ul><ul><li>Stimulate Economy: innovation and collaboration </li></ul><ul><li>Facilitate career advancement </li></ul><ul><ul><li>Public profile, new accomplishments, references </li></ul></ul><ul><ul><li>Apply for jobs, get contacted by recruiters </li></ul></ul><ul><li>Launched news service LinkedIn Today for different sectors to encourage user participation </li></ul>Yadav (3-2011). LinkedIn reaches 100 million users, but how many are coming back ? VentureBeat. Retrieved from http://venturebeat.com/ /03/22/linkedin-reaches-100-million-users-but-how-many-are-coming-back/ IMPACT & IMPLEMENTATION

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