Zeine 2011 LinkedIn Use of Information Technology for Global Professional Networking

Uploaded on

Information Technology infrastructure for global networking of higher education professionals and scholars.

Information Technology infrastructure for global networking of higher education professionals and scholars.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. IT/IS Use by LinkedIn for Global Professional Networking Rana Zeine, MD, PhD Manager Scholarship Subgroup Higher Education Teaching & Learning IS 535 Keller Graduate School of Management
  • 2.
    • Premier site for professional networking
    • Public Firm IPO May 2011
    • Meet industry professionals, 100 million users
    • Stay connected to colleagues
    • Online discussion forum
    • Database for job seekers and recruiters
    • IT infrastructure to process massive data daily
    Holmes (8-2010). LinkedIn’s Data Infrastructure. Beyond Search. Retrieved from http://arnoldit.com/wordpress/2010/08/17/linkedins-data-infrastructure PROFESSIONAL E-NETWORK
  • 3.
    • 2002 Concept of professional social network
    • 5 founders: Reid Hoffman, Allen Blue,
    • Jean-Luc Vaillant, Eric Ly, Konstantin Guericke
    • LinkedIn went live May 2003
    • 4500 members by the end of the month
    • First external investor in less than 6 months
    • 2005 launched jobs & paid subscription services
    Wilson (2010). A Brief History of LinkedIn: The Rise of Online Business Networking. Knol. Retrieved from http://knol.google.com/k/stephen-wilson/a-brief-history-of-linkedin/qkgetcb5gnql/16# HISTORY OF LINKEDIN
  • 4.
    • Image, Occupation, Location
    • Summary: Goals, Biography
    • Experience: Positions, Roles, Accomplishments
    • Certifications
    • Publications: Authors, Titles, Abstracts
    • Education: Institutions, Activities, Awards
    • Connections, Websites, Public Profile URL
    • Interests, Groups, Personal Information
    PROFESSIONAL PROFILE LinkedIn Display with Hyperlinks
  • 5.
    • Skills, Presentations
    • Courses, Test Scores, Languages, Organizations
    • Projects & Teamspaces, Events, Workspaces
    • Blog Link, Box.net Files, E-Bookshelf, Reading List
    • Lawyer Ratings, Legal Updates
    • Travel, Polls, Real Estate
    • Applications, Tweets, WordPress
    • Logos of Groups
  • 6. http://www.linkedin.com/groups GROUP DISCUSSIONS HETL SCHOLARSHIP SUBGROUP
  • 7.
    • Manager’s Capabilities
    • Post New Discussion Questions
    • Approve/Reject New Members
    • Approve/Reject Comments
    • Move Submissions to Promotions or Job Board
    • Send Message to those Requesting to Join
    • Make/Read Notes shared by Managers
    • Alphabetical List of Members
  • 8.
    • Open Source Relational Database Management Systems: Hadoop replaced Oracle & MySQL
    • Offline storage of vital data, Online/Offline cycle
    • Products: Search, People you may know, social graph services, job matching, collaborative filtering
    • 120 billion relationships scored per day
    • 16TB intermediate data
    • Machine learning model to predict probabilities
    • Bloom filter’s for approximate filtering joins
    Kreps (2010). Data Applications and Infrastructure at LinkedIn Hadoop Summit. Retrieved from http://www.slideshare.net/ydn/6-data-applicationlinkedinhadoopsummmit2010 IT INFRASTRUCTURE
  • 9.
    • Real-time search indexing (Bobo), Live Updates
    • Faceted Navigation Integration (Zoie)
    • Personalized, Networking Integration, Multilingual
    • Workflow (Azkaban), Key/Value Storage (Voldemort)
    • Structured and Unstructured Information
    • Contextual Query Segmentation & Classification
    • Name Spellcheck
    • Fully Distributed (Sensel), Partitioned (Norbert)
    • Horizontally & Hierarchically Scalable
    Wang & Matsuda (1-2010). LinkedIn search: a look beneath the hood. Retrieved from http://thenoisychannel.com/2010/01/31/linkedin-search-a-look-beneath-the-hood/ People Search Infrastructure
  • 10.
    • Job Seeker Badge, Featured Applicant
    • OpenLink Messages, Who Viewed Profile
    • Job Seeking Webinar, Salary Information
    Job Matching
  • 11.
    • See Expanded Profiles, Profile Stats
    • Reference Search, OpenLink Messages
  • 12.
    • Revenues $161.4 million in 2010
    • Instant access to professionals worldwide
    • Stimulate Economy: innovation and collaboration
    • Facilitate career advancement
      • Public profile, new accomplishments, references
      • Apply for jobs, get contacted by recruiters
    • Launched news service LinkedIn Today for different sectors to encourage user participation
    Yadav (3-2011). LinkedIn reaches 100 million users, but how many are coming back ? VentureBeat. Retrieved from http://venturebeat.com/ /03/22/linkedin-reaches-100-million-users-but-how-many-are-coming-back/ IMPACT & IMPLEMENTATION