Business Plan - Mobile Application Development

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Android Application Development Company Business Plan including SWOT, STP and other major areas of attention.

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Business Plan - Mobile Application Development

  1. 1. BUSINESS PLANANDROID MOBILE APPLICATION DEVELOPMENTBY :SARABJEET SINGH DUAMBA (Marketing)Sarabjeetsinghdua10@gmail.com1
  2. 2. ContentsBibliographyExecutive SummaryProducts and ServicesMarket AnalysisFinancial Plan2
  3. 3. About M-DZIREM-Dezire is a global Software Servicescompany, providing full spectrum ofAndroid Mobile Software ProductDevelopment, Consulting, and R&DServices to ISVs (Independent SoftwareVendors) and Enterprise of all sizes, andranging across multiple businessdomains.Head quartered in Bangalore, India, andcurrently expanding our presence acrossUS, Europe, and Asia-Pacific.Strategic Alliances with Google Play andVodafone For Sales.3
  4. 4. VISION AND MISSIONVISIONA team of expert engineers, an unparalleled success rate with our valuablecustomers and our capability to execute projects exceeding expectationscollectively make us a best Software Development Partner of the world. Bringrevolution in cell-phone industry.MISSIONOur mission is to become one of the most trusted, competent, and customerfocused Software Service companies in the world.OBJECTIVES•Pioneer in mobile application development•Increase market share of mobile apps•Develop all sorts of mobile apps•Software solutions for all problems4
  5. 5. WHY ANDROID ?Android being best selling mobile OS in the World. Over8.6 Billion Mobiles holding Android OS till 2012.Android is an Open Source Platformsupported by LINUX OS.Android OS is adopted by major players inMobile Industry5
  6. 6. PRODUCTS AND SERVICESMobile ApplicationsGPRS Integration VASOpen Source Development PortalOnline App StoreDifferent types of mobileapplications for Business, Social,Personalisation, Entertainmentetc.Encourage Development of appsfrom other small companies andfreelancers.Value added service byVodaFone to downloadsoftwares from network as wellas storesMaking Applications forMotorola and Google PLAY.6
  7. 7. PRODUCTS AND SERVICESFree Apps for Android SmartPhone Users. This will helpIn creating Positioning ofCompany.Paid Apps will help smartphone users to enhance theirusability of mobile and willadd to brand it.30% Free Apps 70%ProductStrategyPaid Apps1.5 $ TO 5 $( 100 Rs To 250 Rs )7
  8. 8. PRODUCTS AND SERVICES-Solely to Android Mobile User.-Android Applications Freelance Developers-Android Smart Phone User Who Want To Try New Applications.-Technical Savvy Youth and Business Persons who are active mobile users.-Welll Known Brand For Smart Phone Mobile App Users. For Eg.Gameloft, Xcubes etc.SegmentationTargetingPositioning8
  9. 9. PRODUCTS AND SERVICESOne TimePurchaseFreeTrialsUsageDefineMultiPackPay ForPlayTimeDefinedMarketPolicy9
  10. 10. MARKET ANALYSIS10
  11. 11. MARKET ANALYSISNew EntrySupplierCompetitionSubstitutesCustomers BargainingAIRTEL, MICROMAX, SAMSUNGOTHER MOBILE APP DEV COMPANIESCan Bargain for higherCompensation as new technologyintroducedMobile Network Companies.App Dev Companies.Windows and Java AppsHigh as 30-40 % of apps areFree. So High CompetitionPORTERS 5 FORCES MODEL11
  12. 12. MARKET ANALYSISSW OTOpen SourceDevelopmentSupport.Vodaphone GPRSVAS Integration.Google Brand.Skilled Employeesbut with lessmarket exposureas a company.High Competitionin this sector.NewDevelopment inAndroid Market.Upcoming MobileTechnology. Canenter in MobilePhonesManufacturing.Fully Based onGoogle Products– AndroidPlatformSWOT ANALYSIS12
  13. 13. MARKET ANALYSISMarket SurveyBy :NielsenEntertainmentSurvey13
  14. 14. FINANCIAL PLANBUDGETS (Crs)2013 2014 2015 2016305070120Establishment : 10 CrsR and D : 5 CrsProgramming : 5 CrsPromotion : 5 CrsOther : 5 CrsFor One CountryEstimated Cost : 120000 $ Over AllDevelopment of 5000 Apps / Year14
  15. 15. FINANCIAL PLAN15
  16. 16. APPENDIXEstimated Profit and LossYear 1 Year 2 Year 3Sales $96,793 $400,397 $489,842Direct Cost of Sales $6,776 $28,028 $34,289Other Costs of Goods $0 $0 $0Total Cost of Sales $6,776 $28,028 $34,289Gross Margin $90,018 $372,369 $455,553Gross Margin % 93.00% 93.00% 93.00%ExpensesPayroll $167,000 $225,200 $229,200Sales and Marketing and Other Expenses $6,600 $7,200 $7,200Depreciation $1,800 $1,800 $1,800Rent $10,450 $11,400 $11,400Utilities $5,500 $6,000 $6,000Insurance $5,500 $5,500 $5,500Payroll Taxes $25,050 $33,780 $34,380Programming $12,000 $0 $0Total Operating Expenses $233,900 $290,880 $295,480Profit Before Interest and Taxes ($143,882) $81,489 $160,073EBITDA ($142,082) $83,289 $161,873Interest Expense $9,134 $9,566 $9,943Taxes Incurred $0 $21,577 $45,039Net Profit ($153,017) $50,346 $105,091Net Profit/Sales -158.09% 12.57% 21.45%16
  17. 17. APPENDIXPro Forma Balance SheetYear 1 Year 2 Year 3AssetsCurrent AssetsCash $25,286 $17,062 $84,215Accounts Receivable $26,487 $109,566 $134,042Inventory $1,408 $5,824 $7,126Other Current Assets $0 $0 $0Total Current Assets $53,180 $132,452 $225,383Long-term AssetsLong-term Assets $9,000 $9,000 $9,000Accumulated Depreciation $1,800 $3,600 $5,400Total Long-term Assets $7,200 $5,400 $3,600Total Assets $60,380 $137,852 $228,983Liabilities and Capital Year 1 Year 2 Year 3Current LiabilitiesAccounts Payable $7,124 $10,477 $12,744Current Borrowing $0 $0 $0Other Current Liabilities $0 $0 $0Subtotal Current Liabilities $7,124 $10,477 $12,744Long-term Liabilities $83,773 $107,546 $91,319Total Liabilities $90,897 $118,023 $104,063Paid-in Capital $145,000 $145,000 $145,000Retained Earnings ($22,500) ($175,517) ($125,171)Earnings ($153,017) $50,346 $105,091Total Capital ($30,517) $19,829 $124,920Total Liabilities and Capital $60,380 $137,852 $228,983Net Worth ($30,517) $19,829 $124,92017
  18. 18. FUTURE OPPORTUNITIES•Google Launch Android OS Based Laptop in UK and USA in Jan 2013.•Toshiba Launched Android Based Projectors in 2013.•Google took over Motorola and Whatsapp.•Samsung Launched Android Based Camera.•AKAI Launched Android Based Power Box in 2013.•Micromax Launched Android Based LED TV in 2013.•Google to Launch Eye Wear Android Goggles in 201418
  19. 19. BIBLIOGRAPHYBOOKSHello, Android (English) Authored by Ed BurnetteSams Teach Yourself Android Application Development in 24 Hours (English)How To Write A Business Plan By Mike P. McKeeverWEBSITEShttp://www.android.com/apps/mobintegro.comwww.agicent.com/www.xcubelabs.com/www.adodis.com/www.apptooth.com/REFERENCESwww.talkandroid.com/www.androidpit.com/timesofindia.indiatimes.com/play.google.com/apps19
  20. 20. THE ENDTHANK YOU !!20

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