ソーシャルコマースのすゝめ改訂版(20101206)

75420 2006 2007 2008 2009 : 21

Social Commerce!?

Social commerce is a subset of electronic commerce that involves using socialmedia, online media that supports social interaction and user contributions, toassist in the online buying and selling of products and services. (Wikipedia ) Social Social Media eCommerce Commerce

3: Nielsen Global Online Consumer Survey, 2010 4

"!#$:;< &"#$ )&#$ 456/7--8$1599 !#$ (#$ 456/7--8 %&#$ 01*2/3 01*2/3 !"#$ *+,-./ !"#$ : PowerReviews & e-tailing group Social Shopping Study 2010

INTERNET SHOPPING 2010

: Forrester Research Tech Reader(TM) SocialCommerce, Q1 2010

Feature 2009 2008 2007Product page 98% 95% 96%RecommendationZoom 89% 90% 86%Alternate views 76% 68% 66%Ratings/ Reviews 74% 58% 50%Share 67% 28% N/AColor Change 64%* 60%* 57%*Link to Social 60% N/A N/ANetworking SiteStreaming Video 55% N/A N/A Product DemoBlog 36% 26% 10%: e-tailing group Mystery Shopping Survey 2009

Social Commerce Suite

%"&"(!$ !"#$ 0#1+"$ !#)*+$ ,!-./!$ )#,,")/$*,!("%!$ Brands #$%&($%"&"(!$ Retailers !"$

•  !•  !•  !•  !•  !•  !•  "#$%& !•  ()*+,-!./0$12-0!•  3 !•  !•  !•  !•  456 !

Review Display 1.0

Review Display 2.0

%& & "& #& #& !& (& )& *& +& ,& %& & "& #& !& (& )& *& +& ,& %& & "& #& !& (& )& *& +& ,& $#"$! $#"$! $#"$( $#"$( $##$" $##$" $##$" $##$" $##$" $##$" $##$" $##$" $##$" $##$# $##$# $##$# $##$# $##$# $##$# $##$# $##$# $##$# $##$# $##$! $##$! $##$! $##$! $##$! $##$! $##$! $##$! #" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#" "#"!" ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !"" #" ! !"" ## !% !"#" #" !% !"#" ## !,

AnswerBox

CTR 105~108%CVR 114~117%AOV 181~185%

!"#$%&$($#)!"#$" !!"#$" ! ! ! ! * !

http://PowerReviews.jp @tsukadar

ソーシャルコマースのすゝめ改訂版(20101206)

by Ryoichi Tsukada on Dec 05, 2010

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 100

Statistics

ソーシャルコマースのすゝめ改訂版(20101206) — Presentation Transcript