ソーシャルコマースのすゝめ

934 views
895 views

Published on

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
934
On SlideShare
0
From Embeds
0
Number of Embeds
32
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

ソーシャルコマースのすゝめ

  1. 1. 2010 7 22
  2. 2. 2010 7 22
  3. 3. 2010 7 22
  4. 4. 2010 7 22
  5. 5. 7 5 4 2 0 2006 2007 2008 2009 : 21 2010 7 22
  6. 6. 2010 7 22
  7. 7. 2010 7 22
  8. 8. 2010 7 22
  9. 9. 2010 7 22
  10. 10. 2010 7 22
  11. 11. Social Commerce!? 2010 7 22
  12. 12. Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services. (Wikipedia ) Social Social Media eCommerce Commerce 2010 7 22
  13. 13. Markets are Conversations 2010 7 22
  14. 14. 2010 7 22
  15. 15. 2010 7 22
  16. 16. 2010 7 22
  17. 17. 2010 7 22
  18. 18. 2010 7 22
  19. 19. 3 : Nielsen Global Online Consumer Survey, 2010 4 2010 7 22
  20. 20. 23 !%"# 65% %)"# *+,-./01.+# %("# ('"# &'"# $%"# !"# : PowerReviews & e-tailing group Social Shopping Study 2010 2010 7 22
  21. 21. 2010 7 22
  22. 22. S ocial C omm erce! 2010 7 22
  23. 23. 2010 7 22
  24. 24. Co-browsing and Co-shopping Open APIs Company blogs Product searching on social networks Company social network page Social recommendations Customer ask-and-answer Social shopping aggregator sites Customer ratings and reviews User generated products Employee networks Virtual worlds Microblogs Wikis Online forums for target segments : Forrester Research Tech Reader(TM) SocialCommerce, Q1 2010 2010 7 22
  25. 25. "!#$ :;< &"#$ )&#$ 456/7--8$1599 '!#$ '(#$ 456/7--8 %&#$ 01*2/3 01*2/3 !"#$ *+,-./ !"#$ : PowerReviews & e-tailing group Social Shopping Study 2010 2010 7 22
  26. 26. Feature 2009 2008 2007 Product page 98% 95% 96% Recommendation Zoom 89% 90% 86% Alternate views 76% 68% 66% Ratings/ Reviews 74% 58% 50% Share 67% 28% N/A Color Change 64%* 60%* 57%* Link to Social 60% N/A N/A Networking Site Streaming Video 55% N/A N/A Product Demo Blog 36% 26% 10% : e-tailing group Mystery Shopping Survey 2009 2010 7 22
  27. 27. : Forrester Research Tech Reader(TM) SocialCommerce, Q1 2010 2010 7 22
  28. 28. 2010 7 22
  29. 29. 2010 7 22
  30. 30. 2010 7 22
  31. 31. 2010 7 22
  32. 32. CTR 105~108% CVR 114~117% AOV 181~185% 2010 7 22
  33. 33. 2010 7 22
  34. 34. v v 2010 7 22
  35. 35. Social Commerce Suite 2010 7 22
  36. 36. 2010 7 22
  37. 37. 2010 7 22 %"&'"(!$ !"#$ 0#1'+"$ !#)'*+$ ',!'-./!$ )#,,")/$ *,!("%!$ Brands #$%&'($%"&'"(!$ Retailers !"$
  38. 38. •  ! •  ! •  ! •  ! •  ! •  ! •  "#$%&' ! •  (')*+,-!./0$12-0! •  3 ! •  ! •  ! •  ! •  456 ! 2010 7 22
  39. 39. Review Display 1.0 2010 7 22
  40. 40. Review Display 2.0 2010 7 22
  41. 41. 2010 7 22
  42. 42. 2010 7 22
  43. 43. AnswerBox 2010 7 22
  44. 44. Facebook “Friends” Brand “Experts” “People Like Me” Staff “Experts” Community “Experts” 2010 7 22
  45. 45. 2010 7 22
  46. 46. 100% SEO 2010 7 22
  47. 47. 2010 7 22
  48. 48. 2010 7 22
  49. 49. 2010 7 22
  50. 50. 2010 7 22
  51. 51. 2010 7 22
  52. 52. http://PowerReviews.jp 2010 7 22

×