Smashing Pumpkins Live Nation Twitter Takeover Case Study

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A case study of the first Live Nation 8 hour twitter take over by the Smashing Pumpkins. Rynda Laurel - Digital Manager

A case study of the first Live Nation 8 hour twitter take over by the Smashing Pumpkins. Rynda Laurel - Digital Manager

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  • 1. Smashing Pumpkins Twitter Takeover Case Study October 13, 2011
  • 2. Promotion  Overview page  on  10/3/11,  from  10  AM  to  5  PM Live  Q&A  where  the  band  responded  to  fan  questions Received  over  200  questions  from  Smashing  Pumpkin  fans Sourced  questions  from  fans  beforehand interesting  and  fun  questions Over  570  engagements  on  Live  Nation  Twitter  and  Facebook   posts  for  Smashing  Pumpkins  promotion Over  12.28  MM  estimated  impressions  from  Live  Nation  social   media  posts,  LiveNation.com  banners,  and  Live  Nation  email 2
  • 3. Social  PostsDrove  awareness  for  promotion  with  4  preliminary  Twitter  posts  and  2  preliminary  Facebook  posts 858.7K  estimated  impressions74  total  posts  during  promotion  (37  questions  from  fans,  each  with  a  response  from  the  band) 10.22  MM  estimated  impressions 3
  • 4. Live  Nation  Marketing  Support 1.2  MM  banner  impressions  on  LiveNation.com 6K  impressions  from  Live  Nation  email  send 4
  • 5. External  Marketing  SupportSmashing  Pumpkins  Social  Media  Pages: Smashing  Pumpkins  supported  with  3  Facebook  posts,  4  Twitter  posts,  and  4  Live  Nation  post  retweetsBlog  Posts: Blog  posts  from  Topspin  and  Smashing  Pumpkins  fan  website,  Crestfallen.com 5