• Save
Rynda Laurel af83media- MaMA Music Presentation Recap
Upcoming SlideShare
Loading in...5
×
 

Rynda Laurel af83media- MaMA Music Presentation Recap

on

  • 1,887 views

Simple basic steps for Social Media tools & Management for Music Artists & Indie Labels.

Simple basic steps for Social Media tools & Management for Music Artists & Indie Labels.

Statistics

Views

Total Views
1,887
Views on SlideShare
1,665
Embed Views
222

Actions

Likes
0
Downloads
3
Comments
0

4 Embeds 222

http://rynda.me 102
http://www.rynda.me 86
http://www.ryndalaurel.com 28
http://barcampdijon.org 6

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Rynda Laurel af83media- MaMA Music Presentation Recap Rynda Laurel af83media- MaMA Music Presentation Recap Presentation Transcript

  • Artists & Labels : TWITTER: @af83media @rynda How to #mama83 use web-based tools for Social Media Content Creation & Community Management Rynda LAUREL Vincent BOUTON Timothée DE L AITRE Presented by Rynda Laurel Pierre-François YVEN October 15 & 16, 2010
  • TWITTER: @af83media @rynda #mama83 WHERE DO YOU START? © 2010 af83 Tous droits réservés 2
  • FACEBOOK #1 for sharing pictures 550 million users worldwide (including 19 million in France) #2 for sharing videos TWITTER 180 millions users worldwide 600 million search per day 55 million tweets per day (including 150-200,000 in France) MYSPACE 95 millions unique viewers in august 2010 Still a reference for all music artists. #1 for sharing videos in France & worldwide 2nd biggest search engine © 2010 af83 Tous droits réservés 3
  • TWITTER: @af83media @rynda #mama83 THE FAB 5 © 2010 af83 Tous droits réservés 4
  • THE FAB 5: Social Media Darlings: WEBSITE with FACEBOOK TWITTER BLOG and NEWSLETTER MYSPACE YOUTUBE © 2010 af83 Tous droits réservés 5
  • THE FAB 5: Artist Sample facebook, twitter, myspace, youtube WEBSITE FACEBOOK TWITTER with BLOG and NEWSLETTER MYSPACE YOUTUBE © 2010 af83 Tous droits réservés MAKE SURE YOUR LOOK & FEEL IS THE SAME EVERYWHERE… 6
  • THE FAB 5: Indie Label Sample facebook, twitter, myspace, youtube WEBSITE FACEBOOK TWITTER with BLOG and NEWSLETTER MYSPACE YOUTUBE © 2010 af83 Tous droits réservés MAKE SURE YOUR LOOK & FEEL IS THE SAME EVERYWHERE… 7
  • BUILD A SITE with a BLOG & NEWSLETTER © 2010 af83 Tous droits réservés 8
  • BUILD A SITE with a BLOG & NEWSLETTER © 2010 af83 Tous droits réservés 9
  • BUILD A SITE with a BLOG & NEWSLETTER Rule #1: No flash! Rule #2: Make a strong front page. Rule #3: Keep it simple. Rule #4: Keep it updated. Rule #5: Make it personal. Rule #6: Create a community From Hypebot http://bit.ly/dfgKFf © 2010 af83 Tous droits réservés 10
  • TWITTER: @af83media @rynda #mama83 1. FACEBOOK © 2010 af83 Tous droits réservés 11
  • CUSTOMIZE FACEBOOK… © 2010 af83 Tous droits réservés 12
  • http://www.facebook.com/bandpage?v=info © 2010 af83 Tous droits réservés 13
  • http://apps.facebook.com/ilike/artist_tour_1 © 2010 af83 Tous droits réservés 14
  • http://www.facebook.com/apps/application.php?id=11423005270 © 2010 af83 Tous droits réservés 15
  • YOUTUBE EVENTS © 2010 af83 Tous droits réservés 16
  • TWITTER: @af83media @rynda #mama83 2. TWITTER © 2010 af83 Tous droits réservés 17
  • TWITTER: @af83media @rynda #mama83 There are many resources about Twitter etiquitte and language… do some research then jump in… Learn the following: @reply RT RT vs #hashtags #MM (Music Monday) #FF (Follow Friday) © 2010 af83 Tous droits réservés 18
  • MAKE IT yours… change design & use a good icon/photo. THIS IS ALL PEOPLE SEE IN THEIR HOME FEED. MAKE IT COUNT. © 2010 af83 Tous droits réservés 19
  • NOTE WHEN SLASH TWEETS HE ‘SIGNS” IT SO FANS KNOW IT’S HIM. © 2010 af83 Tous droits réservés 20
  • MAKE LISTS.. FANS, FRIENDS BRANDS, RADIO, BLOGS, AND YOUR TEAM FEEL SPECIAL. © 2010 af83 Tous droits réservés 21
  • (a few) TWITTER TOOLS http://oneforty.com/category/Music TWITTER WIDGET FOR WEB OR FACEBOOK SELECTIVE TWEETS FOR FACEBOOK http://twitter.com/goodies/widgets © 2010 af83 Tous droits réservés http://apps.facebook.com/selectivetwitter/ 22
  • (a few) TWITTER TOOLS #TFAT Tweet For A Track: Viral and tracking tool © 2010 af83 Tous droits réservés 23
  • TWITTER: @af83media @rynda #mama83 3. MYSPACE © 2010 af83 Tous droits réservés 24
  • © 2010 af83 Tous droits réservés ALL NEW FORMATTING SOON… 25
  • TWITTER: @af83media @rynda #mama83 4. YOUTUBE © 2010 af83 Tous droits réservés 26
  • © 2010 af83 Tous droits réservés 27
  • TWITTER: @af83media @rynda #mama83 BLOGS © 2010 af83 Tous droits réservés 28
  • © 2010 af83 Tous droits réservés 29
  • IT’S ALL ABOUT THE PLUG INS… SEO: http://wordpress.org/extend/plugins/all-in-one-seo-pack/ GALLERY: (http://wordpress.org/extend/plugins/nextgen-gallery/) FACEBOOK: http://wordpress.org/extend/plugins/tags/facebook BOOKMARKS: http://wordpress.org/extend/plugins/sexybookmarks/ TWITTER: http://wordpress.org/extend/plugins/twitter-tools/ YOUTUBE: http://wordpress.org/extend/plugins/smart-youtube/ AUDIO: http://wordpress.org/extend/plugins/audio-player/ NEWSLETTER: http://wordpress.org/extend/plugins/subscribe2/ FLICKR: http://wordpress.org/extend/plugins/flickr-widget/ © 2010 af83 Tous droits réservés 30
  • TWITTER: @af83media @rynda #mama83 VIDEO © 2010 af83 Tous droits réservés 31
  • YouTube: The reference Dailymotion: made in France Viméo: creative & business Livestream Ustream Hey!spread TubeMogul © 2010 af83 Tous droits réservés 32
  • TWITTER: @af83media @rynda #mama83 EXPANDING YOUR REACH WITH WIDGETS & MARKETING & TOURING APPS © 2010 af83 Tous droits réservés 33
  • © 2010 af83 Tous droits réservés 34
  • TWITTER: @af83media @rynda #mama83 TIME SAVERS MANAGE MULTIPLE TWITTER ACCTS FACEBOOK, MYSPACE ETC… © 2010 af83 Tous droits réservés 35
  • HootSuite © 2010 af83 Tous droits réservés 36
  • TweetDeck © 2010 af83 Tous droits réservés 37
  • Seesmic 2 © 2010 af83 Tous droits réservés 38
  • TWITTER: @af83media @rynda #mama83 MONITORING © 2010 af83 Tous droits réservés 39
  • TWITTER: @af83media @rynda #mama83 ALERTS © 2010 af83 Tous droits réservés 40
  • GET YOUR ALERTS SENT TO YOUR GOOGLE READER!!! © 2010 af83 Tous droits réservés 41
  • TWITTER: @af83media @rynda #mama83 REAL-TIME SEARCH © 2010 af83 Tous droits réservés 42
  • © 2010 af83 Tous droits réservés 43
  • http://search.twitter.com/ USE SEARCH AND LISTS TO FIND OUT INFORMATION… AND ON HOOTSUITE… © 2010 af83 Tous droits réservés 44
  • © 2010 af83 Tous droits réservés 45
  • AUDIENCE MEASUREMENT © 2010 af83 Tous droits réservés 46
  • TWITTER: @af83media @rynda #mama83 How is it working? © 2010 af83 Tous droits réservés 47
  • TWITTER: @af83media @rynda #mama83 © 2010 af83 Tous droits réservés 48
  • TWITTER: @af83media @rynda #mama83 Numbers are nice but real-time in-real-life interactions are priceless. Judge also by your digital downloads, CD & merch sales, and live shows. © 2010 af83 Tous droits réservés 49
  • TWITTER: @af83media @rynda #mama83 SHARE RELEVENT CONTENT © 2010 af83 Tous droits réservés 50
  • SHARE RELEVENT CONTENT FACEBOOK «!like!» other artists, comment, engage TWITTER create Lists, RT, #MM (Music Monday) SHARE MUSIC: Your own and those artists you like use blip.fm, song.ly, last.fm, spotify SHARE BLOGS: Your own and those relevent to your music… © 2010 af83 Tous droits réservés 51
  • SHARE RELEVENT CONTENT © 2010 af83 Tous droits réservés 52
  • SHARE RELEVENT CONTENT: PHOTO More then press shots, upload interesting images FACEBOOK upload from your mobile… TWITTER use yfrog & Twitpic PHOTOS: Join Picassa or Flickr ALWAYS USE YOUR BAND OR ARTIST NAME WHEN NAMING PHOTOS SO THEY APPEAR IN SEARCH © 2010 af83 Tous droits réservés 53
  • INTERACT WITH YOUR FANS FACEBOOK TWITTER MYSPACE YOUTUBE: ~check in daily , answer? & RT, comment on FAN posts ~once a week engage in real-time with your FANS © 2010 af83 Tous droits réservés 54
  • INTERACT WITH YOUR FANS © 2010 af83 Tous droits réservés 55
  • INTERACT WITH YOUR FANS © 2010 af83 Tous droits réservés 56
  • EXCLUSIVE CONTENT, CONTESTS & EXPERIENCES © 2010 af83 Tous droits réservés 57
  • GIVE AWAY FREE CONTENT © 2010 af83 Tous droits réservés In exchange for valuable information and support… 58
  • GOOD RULES FOR SHARING… FROM ARIEL HYATT Musician’s Social Media Pyramid GROUP 5. SHINING A LIGHT ON YOURSELF (AKA SELF PROMOTION) LIKE: FATS, OILS & SWEETS (USE SPARINGLY!) SERVINGS (RECOMMENDED FREQUENCY): 1 OUT OF EVERY 10 POSTS GROUP 3. CURATE CONTENT LIKE: MEAT, POULTRY, FISH, BEANS, EGGS GROUP 4. A PICTURE SAYS 1,000 WORDS SERVINGS (RECOMMENDED FREQUENCY): 2 - 3 OUT OF EVERY 10 POSTS LIKE: MILK, CHEESE & YOGURT SERVINGS (RECOMMENDED FREQUENCY): 2 OUT OF EVERY 10 POSTS GROUP 2: SHINE A LIGHT ON OTHERS LIKE: FRUITS & VEGETABLES SERVINGS (RECOMMENDED FREQUENCY): 2-3 OUT OF EVERY 10 POSTS GROUP 1. DIRECT ENGAGEMENT LIKE: BREAD, CEREAL, PASTA SERVINGS (RECOMMENDED FREQUENCY): 3 - 4 OUT OF EVERY 10 POSTS © 2010 af83 Tous droits réservés 59
  • TWITTER: @af83media @rynda #mama83 REMEMBER: MUSIC FIRST BE AUTHENTIC… DON!’T JUST PROMOTE.. SHARE & ENGAGE BUILD FANS FOR LIFE © 2010 af83 Tous droits réservés 60
  • TWITTER: @af83media @rynda #mama83 MERCI! contact@af83media.com Rynda LAUREL Vincent BOUTON Timothée DE L AITRE All background photos by Rynda Laurel Pierre-François YVEN Artist likeness and screengrabs for informational purposes only…