Ryder Ripps Lunch Bytes

DefinitionCreativity is the ability to think up anddesign new inventions, produce works ofart, solve problems in new ways, ordevelop an idea based on an original,novel, or unconventional approach.

Four Tools of Creativity• Faith in your own creativity• Absence of judgment• Precise observation• Penetrating questions

APPEAL TOAUTHORITY

Creativity Needs: ! Skill ! Talent ! Personality

Creativity means The capability of producing new solutions in the intellectual way to solve problems creativity as the act of turning new and imaginative ideas into reality

“Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt

Aesthetics:

CLASSICAL THIRD PRINCIPLE KNOW YOUR VOICE

CONTEMPORARYTHIRD PRINCIPLE KNOW YOUR VOICE

GRUNGETHIRD PRINCIPLE KNOW YOUR VOICE

“...it doesnt matter how pretty your site is orhow many "bells and whistles" you have.While a high-quality site is important, themajority of people today value usability morethan good looks or fanciness.”

“...it doesnt matter how pretty your site is or Xhow many "bells and whistles" you have.While a high-quality site is important, themajority of people today value usability morethan good looks or fanciness.” You can’t Sepa rate ility from Usab ign. sual Des Vi

Perception.

Aesthetics and...Cognition “the process of knowing”Affordance says an ‘objects sensory characteristics intuitively imply its functionality and use’

“Look & Feel” f u n c t io n

“Look & Feel”PretdecoPr X ty is rat etty is F f u n c t io n Not ion! unction.

If you care about function, then you care about cognition and affect. And consequently, you care about aesthetics.

Control Understanding Outcome

CONTEXT PREVENTSCONFUSIONFOURTH PRINCIPLE RESPECT CONTEXT

DATA ? PROFITMEANING!

Affect How I ‘think’ cannot be separated from how I ‘feel’CognitionMyth reality

Limitations of Creativity! Individual & social influences factors! Aging changes! Economic status! Geographic distance! Cultured difference

“Dismissing visual design as just amatter of making things pretty or uglycuts off your ability to communicatewith your customers...Design is a means to communicate,not mere styling.”-Luke Wroblewski

A CLEAR VOICE CANACCOMPLISH ANYTHING THIRD PRINCIPLE KNOW YOUR VOICE

IT TAKES MOST PEOPLE .1 SECOND TO INITIALLY DETERMINE WHETHER THEY TRUST WHAT THEY ARE SEEINGhttp://www.psychologicalscience.org/onlyhuman/2006/07/velocity-of-trust.cfm

“ To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that. —Edward R. Murrow

9 PRINCIPLES…1. Keep Promises2. Show Results3. Know Your Voice4. Respect Context5. Transition Changes6. Guide, Don’t Dictate7. Show Then Tell8. Make it Simple, Not Simplistic9. Always Leave Them Wanting More

Thanks!

THANK YOU SIMON COLLISON @colly http://colly.com

Thankyou….

ThaNk you!@idangazit & http://gazit.me don’t be shy, come say hi!

Ryder Ripps Lunch Bytes

by Ryder Ripps on May 30, 2012

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