• Splenda is the front running brand of lowcalorie (sucralose) sweeteners.
• Created through a patented process that
starts with sugar and and converts it to a
no-calorie, no-carb sugar alternative.
• Splenda has a crisp sugary taste,
without the unpleasant aftertaste of
saccharin and acesulfame-K.
• Splenda holds up to heat, unlike
• Create a YouTube baking
competition hosted by Rachael Ray
• Using advertising on social
media, blogs, websites,
and Ray’s talk show to
promote the strategy.
• Increase sales by 30%
• Increase brand awareness