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Vis rhetoricpres

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Vis rhetoricpres Vis rhetoricpres Presentation Transcript

  • Heller, Intro to “ Typology ” & Spiekermann + Ginger, “ Type Everywhere ”
    • Alexandra Yeadon
    • Ryan Whitney
  • Heller
    • Birth of commercial type manufacturing in the mid-nineteenth century.
    • Began the production of many more faces than will ever be used effectively.
    • Golden age of typography = 16th century, with the introduction of the “ humanist ” faces: Bodoni , Garamond, Jensen
  • Heller
    • Type is influenced by fashions and trends. (Art Nouveau types, grunge types)
  • Heller
    • Type in Advertising
      • “ Typefaces of this kind were not meant just to be read, but to be experienced ”
      • Tool to differentiate products and ideas
      • Novelty fonts
  • Heller
    • Three things that govern type design
      • Utility (how it functions)
      • Aesthetics (how it looks)
      • Style (what cultural code it evokes
  • Heller
    • Questions:
      • Can you think of a specific font or typeface that always attracts your attention?
      • Do you have a favorite font? What makes it your favorite?
      • Least favorite?
  • Spiekermann + Ginger
    • Grids
      • Most documents involving type (the book itself, newspapers, websites) have an underlying grid and hierarchy.
      • Offer clues about the importance of each piece of content, makes it easier to browse & read.
      • Invisible.
  •  
  • Spiekermann + Ginger
    • Food Labeling
      • Huge variety
        • Often hand-letter, which gives each food a unique and memorable look
        • Important because it actually helps us distinguish between the thousands of food products available
  •  
  • Spiekermann + Ginger
    • Often designed by committees, not type professionals.
      • Hurts legibility, communication
  • Spiekermann + Ginger
    • Type is everywhere.
      • Friend went to Japan and was lost, couldn ’ t read anything.
    • “ Picture yourself in a world without type ”
  • Matt Siber: The Untitled Project
  •  
  • Spiekermann + Ginger
    • Has anyone experienced something similar to this?