Advertising On Facebook

Advertising on Facebook

Advantages • Targeted advertising • Know your costs • Results (impressions or clicks) • Detailed reports • Fluid

Targeting • By location (state, city) • Demographics • Age, Sex, Relationships, Interests • Education/Work • Facebook Connection/Keywords • More speciﬁc text in your ad

Creating the Ad • Keep it simple • Use your name of Business/Narrow in on subject • Avoid long sentences • Strong call to action • Eye-catching image (avoid logos) • Landing page

Cost and Budgeting • Pay-per-click (CPC) • Want actual click- throughs • Pay-per-view (CPM) Source

Placement • Facebook selects best ad to run based on amount you set (competing with other bids) • Higher your bid, the more it will be placed • Amount you’re charged never goes over your daily budget

Creating an Ad

Tracking

Reports

http://facebookadvertising.nl	10
http://www.slideshare.net	8
http://advertisingforfacebook.wordpress.com	1
http://www.linkedin.com	1

Advertising On Facebook

by AO.CREATIVE

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