14 Actionable & Low-Cost
Growth Hacks
Growth Tactics For Startups
By Ryan Wardell
See Startupsauce.com for a detailed desc...
AARRR!
The Growth Hacker’s
Analytics: Google
Toolbox Analytics, KISSmetrics,
CrazyEgg, Flurry
Test Traffic: Facebook/LinkedIn Ads...
Pre-Growth: Fundamentals
User Personas
Keyword Research
Testing User Personas - Facebook Ads &
Google Adwords
Tracking Met...
Acquisition Channels 1
SEO & Content Marketing
PPC – Google AdWords, Bing Ads etc
Email Marketing
Acquisition Channels 2
Social – Both Paid & Unpaid
BuySellAds.com
Paid Content Distribution – StumbleUpon,
Outbrain, Taboo...
Acquisition Hack #1:
Rich Snippets
(schema.org)
Acquisition Hack #2:
Giving Perfect Testimonials
Acquisition Hack #3:
Influencer Outreach
(AKA Audience Hijacking)
Acquisition Hack #4:
Google Suggest +
Grammatically-Incorrect
Blog Post Titles
Activation Pt 1:
Landing Pages & Conversion
The A-HA! Moment
Friction
Social Proof
Activation Hack #1:
Low-Friction Landing Page
+ Clear CTA
Activation Hack #2:
Using Photos Of People
Activation Hack #3:
Exit Popups
Activation Hack #4:
Explain WHAT You Will
(And Will Not) Do With
People’s Data
Activation Hack #5:
Reducing Friction In Forms
Activation Hack #6:
Get User To A-HA! Moment
ASAP
Referral Hack #1:
Find Opportunities Where
Sharing With Non-Users
Makes Sense
Referral Hack #2:
Persistent Referral
Incentives
Referral Hack #3:
1 For You +
1 For Your Friend
Referral Hack #4:
Pre-populate Your Tweet
Buttons
<a href=”http://twitter.com/home?status=Insert text here cc
@ryanwardell87”>Tweet this</a>
Or, just use ClickToTweet
Thank You!
Ryan Wardell
Startupsauce.com
@ryanwardell87
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com
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14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com

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This slideshow is from the "Growth Hacking Like A Pirate" presentation I made in February 2014 at Blue Chilli - a leading Sydney-based startup incubator.

Visit startupsauce.com for a detailed breakdown of how each hack works, and how you can replicate it.

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14 Actionable, Low-Cost Growth Hacks For Startups on Startupsauce.com

  1. 1. 14 Actionable & Low-Cost Growth Hacks Growth Tactics For Startups By Ryan Wardell See Startupsauce.com for a detailed description of each hack
  2. 2. AARRR!
  3. 3. The Growth Hacker’s Analytics: Google Toolbox Analytics, KISSmetrics, CrazyEgg, Flurry Test Traffic: Facebook/LinkedIn Ads & Google AdWords A/B Tests: Optimizely or VWO Qualitative Feedback: Qualaroo + Intercom + Your Phone Landing Pages: Unbounce, KickOffLabs or LeadPages
  4. 4. Pre-Growth: Fundamentals User Personas Keyword Research Testing User Personas - Facebook Ads & Google Adwords Tracking Metrics Using Google Analytics, CrazyEgg & KISSmetrics. Qualitative feedback using Qualaroo Non-Scalable Methods – Cold Calls, Online Chat, Events
  5. 5. Acquisition Channels 1 SEO & Content Marketing PPC – Google AdWords, Bing Ads etc Email Marketing
  6. 6. Acquisition Channels 2 Social – Both Paid & Unpaid BuySellAds.com Paid Content Distribution – StumbleUpon, Outbrain, Taboola Retargeting – AdRoll, Retargeter, Perfect Audience Affiliates Partnerships
  7. 7. Acquisition Hack #1: Rich Snippets (schema.org)
  8. 8. Acquisition Hack #2: Giving Perfect Testimonials
  9. 9. Acquisition Hack #3: Influencer Outreach (AKA Audience Hijacking)
  10. 10. Acquisition Hack #4: Google Suggest + Grammatically-Incorrect Blog Post Titles
  11. 11. Activation Pt 1: Landing Pages & Conversion The A-HA! Moment Friction Social Proof
  12. 12. Activation Hack #1: Low-Friction Landing Page + Clear CTA
  13. 13. Activation Hack #2: Using Photos Of People
  14. 14. Activation Hack #3: Exit Popups
  15. 15. Activation Hack #4: Explain WHAT You Will (And Will Not) Do With People’s Data
  16. 16. Activation Hack #5: Reducing Friction In Forms
  17. 17. Activation Hack #6: Get User To A-HA! Moment ASAP
  18. 18. Referral Hack #1: Find Opportunities Where Sharing With Non-Users Makes Sense
  19. 19. Referral Hack #2: Persistent Referral Incentives
  20. 20. Referral Hack #3: 1 For You + 1 For Your Friend
  21. 21. Referral Hack #4: Pre-populate Your Tweet Buttons
  22. 22. <a href=”http://twitter.com/home?status=Insert text here cc @ryanwardell87”>Tweet this</a> Or, just use ClickToTweet
  23. 23. Thank You! Ryan Wardell Startupsauce.com @ryanwardell87
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