Entrepreneurship

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  • Peter Drucker: writer, management consultant, coiner of the term “knowledge worker" and later in his life considered knowledge work productivity to be the next frontier of management. Believer that business should be taught as a liberal art. Predicter of many changes in business in 2005
  • Ask yourself:What is the bare-bones needed to do this? Prioritize it. What can you do with $20k rather than $100k? With 3 people rather than 10? As a hobby in addition to your day job?Start asking these questions, and you’ll start to understand that constraints are really what drive innovation.Use your money, exit gets really difficult when other people’s money is involved.

Transcript

  • 1. Entrepreneurship
    March 11, 2010
  • 2. Agenda
    Greetings
    Intro to Entrepreneurship
    Foundation
    Break
    Case Studies
    Jump
  • 3.
  • 4. Black slide
  • 5. “It's a discipline and, like any discipline,
    it can be learned."
    Peter F. Ducker on Entrepreneurship
  • 6. http://www.youtube.com/watch?v=T6MhAwQ64c0
  • 7.
  • 8. Idea Generation
    Listen to people complain.
    Scratch your own itch.
  • 9. Building out your idea
    http://www.youtube.com/watch?v=M66ZU2PCIcM
  • 10. Get rid of these phrases
    Naah
    Can't
    That's dumb
    But if you did that, this wouldn’t…
    We tried that years ago, and it didn’t..
    Why would anyone do that?
    That doesn't sound too practical
  • 11. Planning/Forecasting
    Build backwards
    Due diligence
    Build in time for errors
    Vet and challenge all assumptions
    Seek guidance/mentor and schedule reflection
    Welcome challenges
    Set a launch date
  • 12. Market Research
    1. Gather data
    2. Distill data to a few concepts
    3. Establish marketing philosophy and market segments
  • 13. Implementation
    1. Cut your idea in half
    2. Make a plan to do it in 2 weeks,
    with your own money
    3. Do it
  • 14. Case Studies
  • 15. Booksnag
  • 16. Don’t get Morgan Stanley disease
    http://www.youtube.com/watch?v=gYNyvP_hz2U&feature=related
  • 17. Hit Home Runs