The Webinar is about taking advantage of the new marketing technology ‘Social Media’ – using tools like ‘Word Press’,’Facebook’,’Linkedin’,’& Twitter Thank you for attending the phone seminar today: The agenda for our phone seminar is… First of all let me introduce yourself myself Then we are going to tell you the overview of ‘Social Media Coach’ Then I am going to demonstrate how easy it is Then I am going to ask you to make a decision if ‘Social Media Coach’ is going to be useful for your business. With that in mine let me introduce myself… I am Carolline Hamilton, with head office ‘Permission Marketing’, everyone has quite uneak names mine is the “Horticulturist” I do all the growing of new customers around here. Who are you tell us abit about you, yourself Thanks now we know who we are lets go explore ‘Social Media Coach’. What I am going to be talking about today is… how companies are taking advantage to the social media scene and the results they are getting from it The meeting will: take about 15 mins unless you have any questions. The Result for you?... Is, you will learn how a ‘Social Media Coach’ will save you time and money, and help you get your potential customers to ‘Know, Like and Trust’ your company. This meeting is Interactive please ask me any questions throughout these slides.
A bit about us and who we are ‘Social Media Coach’ is a division of Permission Marketing which is a New Zealand owned business operating in Auckland. We are 7staff large and started off as a web design company where we kept in contact with our customers on a regular basis. One day one of our clients said to us you are sending out these personal newsletters can you do it for us, we did and she told one person which lead to another and the rest is history. We’re now Permission Marketing 9 years later managing over 500,000 and more email addresses to help businesses keep in contact with their customers. And for the technical people all information is stored in a security centre in Michigan over in the US and if you would like more information about security I can send you a document about our security policy. So that is how the business grew, and from that we generated additional products like ‘Set and Forget Marketing.com’ and ‘Social Media Coach’ - that all relate to our vision: Creating Innovative solutions to help businesses build a profitable relationships with their customers.
How would you like to do these three things for your business? Increase Brand Awareness Increase Customer Loyalty Provide a ‘Voice’ for yourcompany that educates and informs your Website Visitors. What I am going to show you today is the technology businesses are using ‘Social Media Coach’ which will provide you with opportunity and benefits for your business I will be explaining what the system is, how it works, and how this technology can save you time and effort in keeping in contact with your customers to build relationships so that your customers purchase more frequently. We will be discussing how this technology can benefit yourself
Before we start: Lets discuss what is a ‘blog’ or a ‘Social Media Website’ – A ‘Blog’ a ‘ Web Log’ is a small website that provides good information to your customers, that is timely and fun that adds a new dimension to your online presence. Lets get started by quickly looking at the different ways businesses are using ‘Social Media Website’. Which one of those strategies would you like to implement in your business to increase revenue? Repeat Business communication welcoming and reminding clients and customers to re-purchase. Customer education to educate customers about the story of your business. Informing them step by step of all the services and products your provide so that when the need arises of you are top of mind. Loyalty Communication that is used for businesses who have customers not needing to purchase the same product but you want them to remember you to refer more business to you and start building a relationship with them. Product or service launch to existing customers drip-feed launch communication over a period of time to convert existing customers Prospecting System in business we are generating leads all the time. Often leads who are warm or cold do not get regular communication. So now businesses that are searching on the internet for services that you offer, will be able to find your better
Now we are going to look at how to easy it is to ‘create a voice’ on the internet by using a powerful blog creation tool called ‘WordPress’ – In short, our job is to Build & Maintain the following system for you, so you can start taking advantage of its benefits.
Lets go into detail on how this works; We will create you a ‘Social Website’ This will have your branding over it. We will then provide you with a Username & Password that allows easily update the content (and full support will be provided) You will then be able too; Tell people about; - Frequently Asked Questions If you get a lot of mail, you can post the common questions up on a ‘Social Website’. This will provide your customers a place to go to see questions and answers, and as new questions come in, you can post them to help more people. Promotions If you do promotions every week or few days, you can use a ‘Social Website’to highlight them. Contests Daily contests and games are a great promo in a ‘Social Website’. They are fun, and bring your customers back. What's New Pages If you add lots of new articles, information, or products regularly, sometimes it can be difficult for your customers to find out what's new. A quick blog entry can show them what's updated on your site. What's Coming You can use a ‘Social Website’to peak interest in future products or projects. It's also a great way to keep notes about what you're planning for your customers, the entries are archived so nothing is lost either for you or your customers. Plus, your ‘Social Website’tool has a comments feature, you can use that to judge interest before it goes live. Photo Blog Rather than writing, you could put upTell people About Frequently Asked Questions Promotions Contests What's New Pages What's Coming Photo Blog Developer Notes News a daily photo for your customers. A photo and a short description can be very compelling. Developer Notes If you're a software company, this can often be fascinating for your customers, to see what the software developers are doing and how new projects might be moving forward. News The most common use for business blogs is news, usually about the specific topic relevant to the company.
So in short, as you post information to your ‘Social Website’ people around the world will be better able to ‘Know or Find, Like and Trust’ you.
How would you like to have ‘Social Media Coach’ working with you, helping you create your own –Online Presence? That enables you to talk directly to your potential customers providing them with content that is personal and relevant. So you are taking advantage of the online tools and providing your customers with a ‘Voice.’ An example of how powerful this is summed up by saying – Don’t you do business with people that you like & trust - people that look like a expert and are approachable?
How would you like ‘Social Media Coach’ to help you enhance your online Presence? I have taken you through how ‘Social Media Coach’ works – So what are the benefits of the system: The coaching system can; Allow you to instantly update your customers on what is happening on your business Allows you to update multiple places on the internet using just one system We will deal with the technology, so you don’t have to worry about coding or updates. It is Highly Secure; Everyone will be given there own U/P And finally; Support Team: our team is here to answer questions and feedback we receive from businesses who are using the ‘Social Media Coach’ system. The results is an online automatic marketing system that allows you to communicate with the public allowing you to look like a expert that easily slot in to the current day-to-day business systems.
Q&A / Discussion: Now go into the ‘Objections Document’ and get prepared for the questions like; -How much does it cost? How do I get started?, What is the setup Proceedure etc. Remember: Setup $397 / Monthly $40 / 3 month Contract. The message we are sharing with you today is to build a community ( a tribe, a following ) of people, that are listening to you, so when the time comes to purchase, they Know, Like and Trust you. So when you sign up today to ‘Social Media Coach’ this will allow you to ·Establish a online Presence Lock in your place on different ‘Social Media Sites’ ·And keep in contact with as many people as you like. Are you ready to start building your ‘Social Website’ so you can keep in contact with their customers?
1. Using the Latest Technology To Market Your Business Presented by Caroline Hamilton
2. About Us <ul><li>Permission Marketing </li></ul><ul><li>New Zealand Business </li></ul><ul><li>High Priority Security </li></ul>TM
3. How would you like to do these three things for your business? <ul><li>Increase Brand Awareness </li></ul><ul><li>Increase Customer Loyalty </li></ul><ul><li>Provide a ‘Voice’ for your company </li></ul>
4. What is a ‘Social Media Website’ Aka “Blog” <ul><li>Repeat Business </li></ul><ul><li>Customer education </li></ul><ul><li>Loyalty Communication </li></ul><ul><li>Product or service launch to existing customers </li></ul><ul><li>Prospecting System </li></ul>
5. Creating a ‘Social Media Website’ In short, our job is to Build & Maintain the following system for you, so you can start taking advantage of its benefits.
6. Your own ‘Social Media Website’ <ul><li>We will create you a ‘Social Website’ </li></ul><ul><li>This will have your branding over it. </li></ul><ul><li>We will then provide you with a Username & Password that allows easily update the content (and full support will be provided) </li></ul><ul><li>Tell people About... </li></ul><ul><li>Frequently Asked Questions </li></ul><ul><li>Promotions </li></ul><ul><li>Contests </li></ul><ul><li>What's New Pages </li></ul><ul><li>What's Coming </li></ul><ul><li>Photo Blog </li></ul><ul><li>Developer Notes </li></ul><ul><li>News </li></ul>
7. Let People Know, Like and Trust you.
8. How would you like to have ‘Social Media Coach’ working with you, helping you create your own –Online Presence? Become an Expert Online...
9. <ul><li>Allow you to instantly update your customers on what is happening on your business Allows you to update multiple places on the internet We will deal with the technology It is Highly Secure Support Team: our team is here to answer questions and feedback we receive from businesses who are using the ‘Social Media Coach’ system. </li></ul>Social Media Benefits... http://googleblog.blogspot.com/ http://fastlane.gmblogs.com/ http://blog.setandforgetmarketing.com
10. Q & A ·Establish a online Presence Lock in your place on different ‘Social Media Sites’ ·And keep in contact with as many people as you like. TM