Social Media - Douban

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  • Bo Yang created the concept of Douban while working in a Starbucks in Beijing. Dr. Yang had majored in Physics in Tsinghua University before he attended University of California at San Diego as a PhD student. Worked as a research scientist at IBM. Later, he returned to China, becoming the CTO of a software company founded by one of his friends. In 2005, Dr. Yang started to create a web 2.0 site for travelling, named Luzong (驴宗), initially a one man project at a Starbucks in Beijing. In a couple of months, however, the site was transformed to what is now known as Douban.com
  • Breaks Connection
  • 53 million users
  • RenRen 23rd
  • Social Media - Douban

    1. 1. http://www.userlogos.org/node/11829
    2. 2. History http://www.pedaily.cn/UploadFiles//TZSD/2011/7/201107141820038760.jpg http://www.absolutechinatours.com/UploadFiles/ImageBase/2007101825657454.jpg
    3. 3. Chinese Culture• Communist• Ministry of Industry and Information Technology (MIIT) Firewall http://scrapetv.com/News/News%20Pages /Everyone%20Else/images/china%20flag.gif
    4. 4. History
    5. 5. Site Tour
    6. 6. Books/Movies/Music/Location /Douban.fm/9Tap http://www.douban.com
    7. 7. UserDemographic• Female• 18-34 years old• College Educated• No Children• $30,000-$60,000 http://fabandfru.com/new/wp-content/uploads/2009/10/Thinking-Women-Asian-Ethnicity- Chinese-Ethnicity-Teenager-Teenage-Girls-Thai-Ethnicity-Young-Adult-Casual1.jpg
    8. 8. Rankings• 21st most used site in China. – Youku is the only social media site ahead of Douban• 125th globally

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