MEET THE PANEL Anthony Casalena Henrik Lenberg Kirby Desmarais Squarespace SoundCloud Everything Independent Chris Mooney Jason Herskowitz TuneCore Oﬃcial.fm
FORMAT / WHAT TO EXPECTThis panel takes a look at how bands and artistscan create and manage an integrated webpresence with high-level strategies and valuableinsights from companies like Squarespace,SoundCloud, TuneCore, and more.
OVERVIEW Your Online Image Distribution Connecting and Sharing
YOUR ONLINE IMAGE Personality Consistency Simplicity
DISTRIBUTION Smart distribution Frequency and timing
CONNECTING AND SHARING Who are you connecting with and why? Loyalty vs. Quantity Keeping it simple