• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
How to Create an Early Stage Pitch Deck

How to Create an Early Stage Pitch Deck



How to create an early stage pitch deck.

How to create an early stage pitch deck.
Read more at http://www.ryanspoon.com



Total Views
Views on SlideShare
Embed Views



305 Embeds 119,975

http://techcrunch.com 69515
http://www.entrepreneur.com 6858
http://www.36kr.com 5751
http://jp.techcrunch.com 4695
http://dogpatchlabs.com 3606
http://ryanspoon.com 2930
http://platum.kr 2734
http://blog.ideatransplant.com 2383
http://blog.webmium.com 1987
http://quincycollege.ipresentonline.com 1941
http://startit.rs 1529
http://www.google.com 1372
http://m.entrepreneur.com 982
http://www.venturesquare.net 879
http://ignitesparkblogged.wordpress.com 831
http://ignitesparkblogger.wordpress.com 804
http://www.scoop.it 789
http://www.ig.gmodules.com 778
http://alexcharlie.com 754
http://nothingtosay.com 751
http://venturesquare.net 750
http://www.xiaojinke.com 641
http://www.cloud-angel.com 560
http://bernardmoon.blogspot.com 477
http://watzenig.com 434
http://invantory.com 297
http://feeds.feedburner.com 287
http://www.economitech.com 252
http://appitive.com 220
http://www.conseilsmarketing.com 211
http://www.mosaichub.com 204
http://cloudangelbiz.blogspot.com 177
http://www.twylah.com 163
http://www.mentormob.com 158
http://news.google.com 157
http://www.hanrss.com 141
http://sinsiya.tistory.com 123
https://twitter.com 117
http://freshdesign.hdscores.com 108
http://www.mmmtechlaw.com 96
http://tumblr.kemeny.cl 74
http://cloud-angel.com 71
http://yuhiyanagisawa.com 71
http://crowdplace.com 71
http://xianguo.com 69
http://yasulab.me 65
http://startupmanship.com 63
http://alexcharlie.tumblr.com 63
http://mvpleader2.tistory.com 61
http://www.hksilicon.com 59


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.


19 of 9 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • I have been looking into getting decks for my business.
    Are you sure you want to
    Your message goes here
  • great instructions and example!
    Are you sure you want to
    Your message goes here
  • Good step-by-step instructions
    Are you sure you want to
    Your message goes here
  • Just superb reference!
    Are you sure you want to
    Your message goes here
  • This is really a great template for any pitch. Looking for a model for a pitch: Grap and use!.
    Thanks for sharing.
    Best Regards,
    Marianne Steen
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    How to Create an Early Stage Pitch Deck How to Create an Early Stage Pitch Deck Presentation Transcript

    • How to create an early-stage pitch deck.Ryan Spoon: ryanspoon.comPolaris Venture Partners: polaris.vcDogpatch Labs: dogpatchlabs.com
    • About Us:Sample Companies
    • Intro- I’ve seen 1,000s of early stage decks over last 2 yrs- Most mistakes are relatively common- And most mistakes are easily addressed- This is a guide to creating your pitch deck- Warning: it’s just one investor’s advice :) Two parts to this walkthrough: 1. Five overarching guidelines 2. An example structure & flow
    • Five Themes / Guidelines
    • 1. A Great One-LinerThink of it as your elevator pitch… in one sentence.It’s a hybrid of: - Your product / vision - Your company purpose - A starting point for the pitchCommon framework: “We are X for Y”**assuming X is attractive and Y is a big enough opportunity!
    • 2. Know Your AudienceBefore crafting a pitch deck, understand: - Who you are meeting with? - What is the investor’s and the firm’s focus? - Are there related investments? - How much time do you have?These influence your deck, the discussion andlikely questions you’ll be asked.
    • 3. 10-15 Slides The deck is important... But the conversation is more important. Budget your time accordingly. Allow for discussion alongside each slide. 10-15 slides. Max. Will provide suggested structure later in deck
    • 4. Beware the DemoFor early stage companies, it’s all about product.And the best mark of product is market validation.Demos are great… but remember these four rules: 1. Be careful of time. 2. Don’t get lost in product. 3. Have backup if (when!) something goes wrong. 4. Give even weight to product & traction / data.
    • 5. Expect the Deck to be Shared Whether you like it or not (!), your deck will be shared (i.e. among partnership). Goal: be equally compelling with/without voiceover. How? - deck should tell its own story. - do *not* rely on builds, intricate slides. - make the file size manageable for email. - PDF or secure URL are great alternatives to PPT.
    • Suggested Structure.(remember: 10-15 slides)
    • The Flow The Big Idea Why you? The current problem Your solution. Why now? Traction & validation What’s the future? The ask
    • Remember: 10-15 Slides The Big Idea 1-2 slides Why you? 1 slide The current problem 2-4 slide Your solution. Why now? 3-5 slides Traction & validation 2-4 slides What’s the future? 1-2 slide The ask 1 slide
    • 1. Vision - Expanded company one-liner The Big Idea - The big vision: today & tomorrowhttp://www.businessinsider.com/this-is-the-first-pitch-deck-foursquare- http://www.businessinsider.com/airbnb-a-13-billion-dollar-startups-first-ever-showed-investors-2011-12?op=1 ever-pitch-deck-2011-9#-1
    • 2. The TeamWhy are you the right team for the problem?- Include management team and advisors, investors- Include bios with key, relevant experience- Outline division of responsibilitiesThink an expandedAngelList team profile http://angel.co/visually
    • 3. The Market…4. The Opportunity - Customer / consumer pains? The current problem - How are they solving today? - How will they solve with you? Your solution - How is it different than market? - Why is solution possible today? Why now? - Why is it right for today, tomorrow? - How big is the market? - How big can you be? - What value are you creating? - Be realistic!
    • Airbnb: Problem, Solution,Market Size, Market Potential
    • Mint: Market size, Landscape,Product / Market Fit
    • 5. Your Product….6. Your TractionYou’ve set the stage…now show off the product and traction / validation:I want to know: - is the product resonating? - is it trending in the right direction? - engagement, engagement, engagement engagement data > user acquisition! - What are your KPIs? Goals?
    • ReadyForZero: Product TractionTraction can be shownthrough acquisition,usage, retention, etc.ReadyForZero showeduser activity asmeasure of productefficacy:Users pay-off debt 2xfaster than non-users
    • 7. The Future: 12mo & OutSo far, you’ve spent the deck outlining team, productand success to-date.Now talk about what’s next…And how it ties into the big vision and the fundraise.What are the next 12-24 months of: - Product - People - Performance - Finances
    • 8. The AskA pitch deck cannot crescendo without a clear ask(aka what you are looking for): - What size investment are you looking for? - How long does it get you? - How will you spend it? - What are goals before raising the next round? - How else can the investor(s) help?This is commonly overlooked… but easy to create!
    • Learn more.Connect with us. polaris.vc dogpatchlabs.com ryanspoon.com @polarisvc @dogpatchlabs @ryanspoon fb.com/polarisventures fb.com/dogpatchlabs fb.com/ryanspoon