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Infographic angles of attack

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  • 1. INFOGRAPHICANGLES OFATTACK14 October 2012v. 1 – Ryan Skinner
  • 2. B C EA D
  • 3. Mais, oui, c’est data.
  • 4. MAZSLOW’S HIERARCHY OFNEEDS INTERPRETED BY THEBEATLES LOVE LOVE LOVE LOVE
  • 5. PERCENT LOOKING AT ANINFOGRAPHIC RIGHT NOW Looking at an infographic Not looking at an infographic
  • 6. INFOGRAPHICS SUMMARYHIGHLOW Power of Potential Obstacles to infographics to suck you being great at it
  • 7. PROCESSInfographic?
  • 8. INFOGRAPHIC? Writer Designer
  • 9. INFOGRAPHIC? Writer Designer
  • 10. INFOGRAPHIC?
  • 11. INFOGRAPHIC?
  • 12. INFOGRAPHIC?AwarenessIncite an actionTell a storyGoogle juiceExcite staff
  • 13. PROCESS Process?
  • 14. PROCESS Linkbait?
  • 15. PROCESS Linkbait
  • 16. PROCESS Timely
  • 17. TIMELY – DEGREEJUNGLE.COM
  • 18. TIMELY – TRIPADVISOR
  • 19. TIMELY – GOHEALTH
  • 20. PROCESS Popular
  • 21. POPULAR VS. A Taxonomy of the 12 Alternative 12 Basic Types of Storyboarded EndingsContent Management to Star Wars Systems (Jabba wins!)
  • 22. PROCESS Instruction
  • 23. PROCESS Sexy data
  • 24. SEXY DATA – OKTRENDS
  • 25. SEXY DATA – OKTRENDS
  • 26. SEXY DATA – HOLLYWOOD
  • 27. SEXY DATA – MANYEYES
  • 28. PROCESS Absurd
  • 29. ABSURD Things that go well with PepsiDisastrous Not great Great
  • 30. ABSURDAre you sure?
  • 31. ABSURDAre you sure?Are you sure?
  • 32. ABSURDAre you sure?Are you sure?Are you sure?
  • 33. CONCEITS
  • 34. CONCEITS - ANATOMY
  • 35. CONCEITS - ANATOMY
  • 36. CONCEITS - TIMELINE
  • 37. CONCEITS - TIMELINELifecycle of a banana Time
  • 38. CONCEITS - TAXONOMY
  • 39. CONCEITS - TAXONOMY
  • 40. CONCEITS - MAP
  • 41. CONCEITS - MAP
  • 42. CONCEITS –SPACE EQUALS SPACE
  • 43. CONCEITS –SPACE EQUALS SPACE 1 Candlestick Park
  • 44. SPACE EQUALS SPACE –YOUTUBE VS. FACEBOOK 38 Candlestick Parks
  • 45. SPACE EQUALS SPACE –YOUTUBE VS. FACEBOOK x3+ 38 6,8000 Candlestick Candlestick Parks Parks
  • 46. CONCEIT - SCALE
  • 47. CONCEIT - SCALE
  • 48. CONCEIT – DECISION TREE
  • 49. CONCEIT – DECISION TREE
  • 50. CONCEIT – VENN
  • 51. CONCEIT – VENN
  • 52. PROCESS Marketing
  • 53. PROCESS Use case
  • 54. PROCESS Next step
  • 55. PROCESS Metrics
  • 56. PROCESS
  • 57. THANK Y’ALL Questions?