0
FIVE WAYS
1. Branding
2. Answers
3. Filters
4. Advertising
5. Link Once, Publish Everywhere
BRANDING
 Be a familiar face




 @coloneltribune
ANSWERS
Broadcast questions lead to
conversations, connections,
       and sources.
FILTERS
Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet
...
ADVERTISING
LINK ONCE,
  PUBLISH
EVERYWHERE
 Send people away
 so they come back
      for more.
Clicking “Link with Publish2”
browser bookmarklet opens
window to save links without    Instant access to all functions:
l...
Links curated by New York
Times technology reporters
and editors, with their
comments.
Links and comments
automatically posted
to Twitter when
saved.
Collaboration inside the
New York Times
newsroom via a Publish2
Newsgroup.
FIVE WAYS
1. Be a familiar face.
2. Ask, answer, & amplify questions.
3. Filter & curate for your readers.
4. Use social a...
FIND ME
1. twitter.com/ryansholin
2. ryan@publish2.com
3. ryansholin.com
4. publish2.com
5. wiredjournalists.com
Five ways to make social media work for you
Five ways to make social media work for you
Five ways to make social media work for you
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Five ways to make social media work for you

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From a presentation at an ONA/Virgina Press Association event on November 12, 2009.

Published in: Technology, News & Politics
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Transcript of "Five ways to make social media work for you"

  1. 1. FIVE WAYS 1. Branding 2. Answers 3. Filters 4. Advertising 5. Link Once, Publish Everywhere
  2. 2. BRANDING Be a familiar face @coloneltribune
  3. 3. ANSWERS Broadcast questions lead to conversations, connections, and sources.
  4. 4. FILTERS Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Lists, #hashtags, pages, Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet groups, searches, curation, Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet selection, editing, apps are all Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet filters for a river of noise. Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet
  5. 5. ADVERTISING
  6. 6. LINK ONCE, PUBLISH EVERYWHERE Send people away so they come back for more.
  7. 7. Clicking “Link with Publish2” browser bookmarklet opens window to save links without Instant access to all functions: leaving the page. Enter comments and categories, save to Newsgroup, send to Twitter, add metadata.
  8. 8. Links curated by New York Times technology reporters and editors, with their comments.
  9. 9. Links and comments automatically posted to Twitter when saved.
  10. 10. Collaboration inside the New York Times newsroom via a Publish2 Newsgroup.
  11. 11. FIVE WAYS 1. Be a familiar face. 2. Ask, answer, & amplify questions. 3. Filter & curate for your readers. 4. Use social advertising. 5. Link Once, Publish Everywhere
  12. 12. FIND ME 1. twitter.com/ryansholin 2. ryan@publish2.com 3. ryansholin.com 4. publish2.com 5. wiredjournalists.com
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