SDSU Ad Club Presentation 2011

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Finding your passion in either an agency or by freelancing

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  • Thank you for inviting me to present to you today.\n
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  • inspirational person i know of\n
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  • If working at an agency is what you want to do. (id recommend it because it really helps you grow). At an agency you’re going to wear many hats. Large agencies need specialists, smaller agencies need generalists. Regardless of what road you decide, always specialize in something because it will make you irreplaceable; however, learn bits of everything to make yourself valuable.\n
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  • craigslist, word of mouth or through networking. set up a site to advertise your services\n
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  • Plenty of free resources to build a free website. If you don’t have work to show. Consider pro-bono work to build your portfolio or do small projects. You can also get an about.me profile which links all your social networks such as your twitter,facebook and linkedin.\n
  • Plenty of free resources to build a free website. If you don’t have work to show. Consider pro-bono work to build your portfolio or do small projects. You can also get an about.me profile which links all your social networks such as your twitter,facebook and linkedin.\n
  • Plenty of free resources to build a free website. If you don’t have work to show. Consider pro-bono work to build your portfolio or do small projects. You can also get an about.me profile which links all your social networks such as your twitter,facebook and linkedin.\n
  • Plenty of free resources to build a free website. If you don’t have work to show. Consider pro-bono work to build your portfolio or do small projects. You can also get an about.me profile which links all your social networks such as your twitter,facebook and linkedin.\n
  • This is always the hardest part of freelancing. Pricing and estimation. One of two ways. Charge low rate and bill more hours. mentality here is the client thinks they are getting more for their money. or charge high rate and bill actual hours. I recommend charging low initially then moving into more premium rates\n
  • regardless of if you work for an agency or if you decide to freelance. these are 3 tips that will lead you to career success\n
  • Explore new ideas, take some risks, be open-minded. innovate. read and research latest trends and technology\n
  • grab lunch with co-workers. get outside your comfort zone. meet with management and upper-level. tell story of grabbing coffee with the ceo and how he said no one ever does that and he appreciated it.\n
  • Be accountable. Be prompt. If you have questions, ask. It’s better not to assume. be a good listener and keep your mind open. voice your opinion. They want you to sometimes cause ruckus. However be sure to have a reason why your opinion should be heard. best campaigns are built through collaboration\n
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  • Someone who has experience in the field. Inspires you. Challenges you. Has a good network of contacts. Find someone who will help you throughout your career.\n
  • read industry and agency blogs, free tutorials online, take classes\n
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  • SDSU Ad Club Presentation 2011

    1. 1. Ryan Scott Lum Questions?www.ryanlum.com Tweet me @ryanscottlum
    2. 2. Son DesignerEntrepreneur
    3. 3. GuerrillaMar Creative Guerrilla ive t kewww.Crea ting .com Marketing g* *# tin 1S ite Fo rke r Gue rilla Ma r dot com
    4. 4. 5,700+ Twitter Followers 5,500+ Facebook Likes80+ Google +1 Recommendations GuerrillaMar ive Creative t ke www.Crea GuerrillaMarketing ting g*.com *# dot com tin 1S ite Fo rke r Gue rilla Ma r
    5. 5. GuerrillaMar ive Creative t kewww.Crea GuerrillaMarketing ting g*.com *# dot com tin 1S ite Fo rke r Gue rilla Ma r
    6. 6. #1guerrilla marketing examples GuerrillaMar ive Creative t ke www.Crea GuerrillaMarketing ting g*.com *# dot com tin 1S ite Fo rke r Gue rilla Ma r
    7. 7. DreamBIG Finding Your Passion
    8. 8. The only way to dogreat work is to lovewhat you do. If youhavent found it yet,keep looking. Dontsettle. As with allmatters of the heart,youll know whenyou find it. Steve Jobs 1974–2011
    9. 9. Agenda1. Agency Life2. Freelancing
    10. 10. Agenda1. Agency Life2. Freelancing
    11. 11. Landing the Job
    12. 12. RESUME
    13. 13. THE OLD RESUME
    14. 14. THE NEW RESUME individual I am an experienced, career-minded ent position that seeks a web design/developm ironment. for a serious company with a fun env lls while I want to challenge and grow my ski applications building beautiful, intuitive online ernet’s that will provide solutions to the Int01 . I am looking most common usability problems fessionals to be a part of a close team of pro ir expertise that share my same passion for the and love what they do.
    15. 15. SOCIALMEDIA
    16. 16. SOCIAL MEDIAInteract with agencies • Follow them on twitter and engage • Join them on facebook and comment on their articles. • Follow them on linkedin and see what positions are open • Read their blogs and engage them in conversation
    17. 17. 45% of employers questioned are usingsocial networks to screen job candidatesSurvey conducted for Harris Interactive for CareerBuilder.com - January 2010
    18. 18. 35% of employers decided not to offer a job to a candidate based on the content uncovered on a social networking siteSurvey conducted for Harris Interactive for CareerBuilder.com - January 2010
    19. 19. Facebook was the most popular onlinedestination for employers to do theironline sleuthing, followed by LinkedIn andMyspace.Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
    20. 20. Facebook was the most popular onlinedestination for employers to do theironline sleuthing, followed by LinkedIn andMyspace. -< TwitterSurvey conducted for Harris Interactive for CareerBuilder.com - January 2010
    21. 21. 1Be Professional.
    22. 22. 2Google Yourself.
    23. 23. Google Yourself
    24. 24. Google YourselfApparently I’m a Musician
    25. 25. Google YourselfApparently I’m a Musician ...and a Doctor.
    26. 26. Google YourselfApparently I’m a Musician ...and a Doctor.But above all else, I’m a...
    27. 27. Google YourselfApparently I’m a Musician ...and a Doctor.But above all else, I’m a...
    28. 28. Google YourselfApparently I’m a Musician ...and a Doctor.But above all else, I’m a... Cool.
    29. 29. 3Be Relevant.
    30. 30. Well...Maybe I don’t want to work for an agency.
    31. 31. Agenda1. Agency Life2. Freelancing
    32. 32. Start Now!
    33. 33. Resources http://tutsplus.com/ http://freelanceswitch.com/ http://mashable.com/http://www.smashingmagazine.com
    34. 34. THE ONLINE PORTFOLIO
    35. 35. THE ONLINE PORTFOLIO Krop.com
    36. 36. THE ONLINE PORTFOLIO Krop.com Carbonmade.com
    37. 37. THE ONLINE PORTFOLIO Krop.com Carbonmade.comTischen.com
    38. 38. THE ONLINE PORTFOLIO Krop.com Carbonmade.comTischen.com Behance.net
    39. 39. Pricing
    40. 40. 3 Tips for Career Success
    41. 41. Be Curious
    42. 42. Build Relationships
    43. 43. Communicate Effectively
    44. 44. Agenda1. Agency Life2. Freelancing
    45. 45. Find a mentor.
    46. 46. Continue to grow your skills
    47. 47. Keep your chin up!
    48. 48. "The brick walls are thereto give us a chance toshow how badly we wantsomething." - Randy Pausch,The Last Lecture
    49. 49. Questions?
    50. 50. Grab a cup of coffee or tea
    51. 51. THANKS! LET’S CONNECT Twitter.com/RyanScottLum Facebook.com/Ryan.S.Lum www.RyanLum.comwww.CreativeGuerrillaMarketing.com

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