Creative Advertising Presentation


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A presentation I created for a prototype air-freshener. This presentation represents the creative aspect of our campaign to be presented during class.

It went well.

  • @memaitrang The idea is too big for the product? Good?
    Are you sure you want to  Yes  No
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  • Sorry but a creative idea has got to be relevant (no children or with children what's the difference). The concept is not relevant , too big for an air frshener. Plus working-non-working? 25*34 why? An oil sticks etc. can not create the drame you suggested. Better to talk spa relax vs.Target audience is not defiined properly. I am a former Marketing Direcor of Grey Worldwide Advertising Inc. İstanbul, 15 years with P&G, 10 years with BAT, 5 years with Nokia, not to mention in total 18 global brands. Whatch out is relatedness.
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  • good for PP
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  • We are eco-concepts. Thank you for letting us present to you today. Here’s a brief recap of what we discussed last time: essential message, target market and positioning.

  • march - spring
    concert in summer
    why 6 months

  • website - website located on many of our campaigns
    blog - contains info for our target market

  • 2 weeks each

  • We at Eco Concepts are going to place one Mood pod in every room at the W Hotel as well as in each spa room in the W Hotel spa. Doing so will inform and educate a wide range of people that will be able to experience the effects Mood has on one's atmosphere. The W will be selling our product at the Spa desk and gift shop as well. W Hotels are an innovative luxury lifestyle brand with 29 properties in the most vibrant destinations around the world. Each hotel offers a unique mix of innovative design and passions around fashion, music, entertainment, design, architecture, pop culture, and everything in between. W Hotels are unique and individual expressions of modern living, reflected in the brand’s sensibility to a holistic lifestyle experience with cutting-edge design, contemporary restaurant concepts, glamorous nightlife experiences, and signature spas. We are placing our product throughout The W Hotel chain b/c of these very aspects which match well with out target audience.

  • We at Eco Concepts created the press release to generate additional buzz for the Mood and Lyrics concert. The PR is going to be distributed and released to all the major newspapers in the 25 cities where the concert will be held. 
  • we decided that another innovative marketing strategy would be to create a mood lounge. A mood lounge is a created comfortable setting that looks something which you can see here. The Mood pods are distributed throughout the lounge and accompanied by one of our three categories of scents: relax, replenish or invigorate. These lounges with have music and colors that coincide with the specific Mood of the lounge. The Mood airport lounge will be featured at the five busiest U.S. airports which include Atlanta, Chicago, Dallas, LA and Las Vegas.  We feel that by choosing an airport with the most foot traffic Mood can generate the most awareness for our product and well as provide a natural way to enhance and personalize your mood throughout the day. As you can see, the classroom is set up as we intend the Mood lounge to be.

  • Creative Advertising Presentation

    1. 1. ECO CONCEPTS
    2. 2. Essential Message “ Mood takes me where I want to be: Enhancing the mood I am in or ” creating the mood I desire.
    3. 3. Target Market •25 – 34 Year old Professional Women •Middle to Upper class •No Children •Healthy, active, and enjoys the outdoors •Inwardly directed •Wants to do something good for herself •Enjoys higher end products with added personal benefits
    4. 4. Positioning “ ” Your atmosphere depends upon your mood. The product provides a natural way to enhance your mood throughout the day.
    5. 5. Product Line
    6. 6. Our Core Idea With Creative Our core idea with our creative we are presenting here today is that Mood isn't just an air freshener. With this campaign we wanted to instill a feeling that Mood isn't just a product, but rather it is the feeling you get when you discover something that was uniquely made for you. Mood is for you.
    7. 7. Media Flowchart Teaser Buzz Branding
    8. 8. Social Media Website Portal: - Blog - Facebook - Twitter
    9. 9. Guerrilla Marketing
    10. 10. Guerrilla Marketing
    11. 11. Billboards
    12. 12. Billboards
    13. 13. Billboards
    14. 14. Billboards
    15. 15. Hotel and Spa Placement W Hotels are unique, individual expressions of modern living, reflected in the brand's sensibility to a holistic and healthy lifestyle experience created by the atmosphere one's in.
    16. 16. Press Release Sacramento, CA.
    17. 17. The Mood Lounge The Mood Airport Lounge will be featured at: Atlanta Chicago Dallas Denver Los Angeles
    18. 18. Magazine Advertisements quot;Allow Mood to relax, replenish, and invigorate your mood throughout the day. Mood uses a variety of essential oils to help create and enhance the mood of your desires. To view a complete list of all the essential oils offered, please visit us at www.setyourmood.comquot;
    19. 19. Mood & Lyrics Tour Atlanta Minneapolis Austin Nashville Boston New York City Chicago Philadelphia Cleveland Phoenix Dallas Pittsburgh Denver Portland Detroit Saint Louis Houston San Diego Las Vegas San Francisco Los Angeles Seattle Miami Washington Milwaukee
    20. 20. Product Placement
    21. 21. Sponsorship - Two Emmy Awards for Outstanding Reality Program - Two People's Choice Awards - Family Television Award for Best Alternative/Reality Program - For the fifth straight season, EM:HE ranked No. 1 in its Sunday 8:00 p.m. time period in the key Adult 18-49 sales demographic. - During the 2007-08 TV sason, EM:HE beat its nearest competition in the hour by 19% in Total Viewers and by 15% in Adults 18-49, also leading its time slot among Adults 25-54 and across all key women demographics
    22. 22. Sponsorship
    23. 23. Three Things To Remember The Mood Creative Campaign has: • Longevity • Flexibility • Innovativeness
    24. 24. thank you mood. © COPYRIGHT 2009 Ryan Scott Lum