Cool I Got A Degree, Now How To I Land A Job?

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Job hunting tips from Ryan Scott Lum. Special presentation delivered to the San Diego State University American Marketing Association

www.ryanlum.com
@ryanscottlum

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  • graduating job hunting\njob hunting for the grad\n\n
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  • Krop, Carbonmade, Tischen, Behance\n
  • Krop, Carbonmade, Tischen, Behance\n
  • Krop, Carbonmade, Tischen, Behance\n
  • Krop, Carbonmade, Tischen, Behance\n
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  • Hello, my name is Marcus. I am 22 and a recent graduate from Lincoln University (England). I graduated with a degree in Advertising and Business and am now looking for a job in marketing. After leaving University around 12 months ago I sent of many CVs to many different company and the responses were all the same, ‘We are looking for someone with more experience’. After hearing this I decided to do something about it. I advertised myself to companies at a networking meeting. I said I would work for free over 3 months doing marketing to gain some experience. I worked for a great company and I learned so much over those three months.After this I worked assisting in running networking events but after a few months I realised it was not this industry I wanted to be in but I still gained a lot of experience and knowledge from the opportunity.\nThis then lead me to work for a company co-ordinating a complete re brand of the company as they were moving into new markets. This was an great opportunity for me and I learned  so so much there. Unfortunately after the rebrand there was not enough work for them to employ me. So it left me in the situation I am in now.\nI am a graduate with a wide range of experience and a creative outlook. With this is mind I wanted to get this across to my potential employers. I sat myself in their shoes and thought what would I think if I had to keep looking at CV after CV, and I realized I would be very bored and I needed to look at with my marketing head on and market myself effectively.\nThat is when I came up with the idea of personalizing a product that people would enjoy to make my name stand out from everyone else. And hopefully I have done that here. The front has my name on it in the ‘Stella Artois’ and the text ‘A Refreshing Change’ and ‘EST 1988′ (my year of birth).On the reverse it says ‘Marcus Costello Ingredients:’ and lists all my skills and attributes. A best before date of 05/03/78, Brewed in Yorkshire and instead of a alcohol percentage I have edited it so it says 100% effort.\n\nThanks to everyone for the positive comments and the tweets, it has been brilliant and not only did the product help me land this brilliant job but also the article and everyones views on this website, So thank everyone so much! I am now and account executive at Gratterpalm (one of the largest independent agencies outside London.) and loving it. Cheers Guys!\n\n
  • Hello, my name is Marcus. I am 22 and a recent graduate from Lincoln University (England). I graduated with a degree in Advertising and Business and am now looking for a job in marketing. After leaving University around 12 months ago I sent of many CVs to many different company and the responses were all the same, ‘We are looking for someone with more experience’. After hearing this I decided to do something about it. I advertised myself to companies at a networking meeting. I said I would work for free over 3 months doing marketing to gain some experience. I worked for a great company and I learned so much over those three months.After this I worked assisting in running networking events but after a few months I realised it was not this industry I wanted to be in but I still gained a lot of experience and knowledge from the opportunity.\nThis then lead me to work for a company co-ordinating a complete re brand of the company as they were moving into new markets. This was an great opportunity for me and I learned  so so much there. Unfortunately after the rebrand there was not enough work for them to employ me. So it left me in the situation I am in now.\nI am a graduate with a wide range of experience and a creative outlook. With this is mind I wanted to get this across to my potential employers. I sat myself in their shoes and thought what would I think if I had to keep looking at CV after CV, and I realized I would be very bored and I needed to look at with my marketing head on and market myself effectively.\nThat is when I came up with the idea of personalizing a product that people would enjoy to make my name stand out from everyone else. And hopefully I have done that here. The front has my name on it in the ‘Stella Artois’ and the text ‘A Refreshing Change’ and ‘EST 1988′ (my year of birth).On the reverse it says ‘Marcus Costello Ingredients:’ and lists all my skills and attributes. A best before date of 05/03/78, Brewed in Yorkshire and instead of a alcohol percentage I have edited it so it says 100% effort.\n\nThanks to everyone for the positive comments and the tweets, it has been brilliant and not only did the product help me land this brilliant job but also the article and everyones views on this website, So thank everyone so much! I am now and account executive at Gratterpalm (one of the largest independent agencies outside London.) and loving it. Cheers Guys!\n\n
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  • Cool I Got A Degree, Now How To I Land A Job?

    1. 1. COOL I GOT A DEGREE NOW HOW DOI LAND A JOB? RYAN SCOTT LUM
    2. 2. GuerrillaMar Creative Guerrilla ive t kewww.Crea ting .com Marketing g* *# tin 1S ite Fo rke r Gue rilla Ma r dot com
    3. 3. the job hunt
    4. 4. Straight out of college, I received 5 agencyinterviews out of my 5 applications and 3 joboffers while having to prematurely end theinterview process at one agency.
    5. 5. I am still being recruited by several agencieswhile continuously maintaining freelanceclients.
    6. 6. "The brick walls are thereto give us a chance toshow how badly we wantsomething." - Randy Pausch,The Last Lecture
    7. 7. STEP ONESET A DEADLINESTEP TWOBRAND YOURSELFSTEP THREEFOLLOW UP
    8. 8. STEP ONESET A DEADLINE ( Tax Day all over again )
    9. 9. -3 m an points
    10. 10. -3 m an points #losing
    11. 11. #winning
    12. 12. STEP TWOBRAND YOURSELF ( This is the meat and potatoes folks )
    13. 13. RESUME
    14. 14. THE OLD RESUME
    15. 15. THE NEW RESUME
    16. 16. THE ONLINE PORTFOLIO
    17. 17. THE ONLINE PORTFOLIO Krop.com
    18. 18. THE ONLINE PORTFOLIO Krop.com Carbonmade.com
    19. 19. THE ONLINE PORTFOLIO Krop.com Carbonmade.comTischen.com
    20. 20. THE ONLINE PORTFOLIO Krop.com Carbonmade.comTischen.com Behance.net
    21. 21. THE NEW RESUME
    22. 22. THE NEW RESUME Hello, my name is Marcus. GuerrillaMar ive t ke www.Crea ting .com www.CreativeGuerrillaMarketing.c g* *# tin 1S ite rke om Fo r Gue rilla Ma r
    23. 23. THE NEW RESUMEThe product helped me land this brilliant job butalso the article and everyones views on this website,so thank everyone so much!I am now and account executive at Gratterpalm(one of the largest independent agencies outsideLondon.) and loving it.Cheers Guys!- Marcus GuerrillaMar ive t ke www.Crea ting .com www.CreativeGuerrillaMarketing.c g* *# tin 1S ite rke om Fo r Gue rilla Ma r
    24. 24. SOCIALMEDIA
    25. 25. 45% of employers questioned are usingsocial networks to screen job candidatesSurvey conducted for Harris Interactive for CareerBuilder.com - January 2010
    26. 26. 35% of employers decided not to offer a job to a candidate based on the content uncovered on a social networking siteSurvey conducted for Harris Interactive for CareerBuilder.com - January 2010
    27. 27. Facebook was the most popular onlinedestination for employers to do theironline sleuthing, followed by LinkedIn andMyspace.Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
    28. 28. Google Yourself
    29. 29. Google YourselfApparently I’m a Musician
    30. 30. Google YourselfApparently I’m a Musician ...and a Doctor.
    31. 31. Google YourselfApparently I’m a Musician ...and a Doctor.But above all else, I’m a...
    32. 32. Google YourselfApparently I’m a Musician ...and a Doctor.But above all else, I’m a...
    33. 33. Google YourselfApparently I’m a Musician ...and a Doctor.But above all else, I’m a... Cool.
    34. 34. SOCIAL MEDIAInteract with agencies • Follow them on twitter and engage • Join them on facebook and comment on their articles. • Follow them on linkedin and see what positions are open • Read their blogs and engage in their conversation
    35. 35. JOIN A CLUB• Advertising - Ad2SD• Graphic Design - AIGA• Public Relations - PRSA
    36. 36. Thursday, April 21 6-8pm Ad 2 San Diego Happy Hour Where: Sandbar Grill June 1st Interactive Day San Diego
    37. 37. Grab a cup of coffee or tea
    38. 38. INTERVIEW PREP
    39. 39. INTERVIEW PREPARATIONKnow the PersonResearch about the companyUse social media
    40. 40. What do I bring?
    41. 41. Bring Business Cards
    42. 42. Your portfolio book
    43. 43. Dress Sharp
    44. 44. STEP THREE FOLLOW UP( Are we there yet?....How about now? Now? )
    45. 45. POSTINTERVIEW
    46. 46. Thank You EmailFollow up with unique conversation Add Personality Be Professional
    47. 47. Write a hand-written thank you
    48. 48. Write a hand-written thank you ...if your handwriting sucks like mine,download a handwritten font.
    49. 49. POST INTERVIEW• Keep interaction and communication• What are you looking for?• How can I improve?
    50. 50. ResourcesMashable.com - Social Media NewsLinkedIn.com - ProfessionalNetworkingBehance.net - Creative PortfolioWordpress.com / Tumblr.com -Blogging
    51. 51. 3 Key Takeaways1. Utilize social media to network2. Create and maintain your personal brand.3. Follow-up with conversation and continue to build a relationship.
    52. 52. Questions? @ryanscottlum Facebook.com/ryan.s.lum Linkedin.com/in/ryanscottlum www.RyanLum.comwww.CreativeGuerrillaMarketing.com

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