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Cool I Got A Degree, Now How To I Land A Job?

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Job hunting tips from Ryan Scott Lum. Special presentation delivered to the San Diego State University American Marketing Association …

Job hunting tips from Ryan Scott Lum. Special presentation delivered to the San Diego State University American Marketing Association

www.ryanlum.com
@ryanscottlum

Published in: Education, Technology, Business

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  • graduating job hunting\njob hunting for the grad\n\n
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  • Krop, Carbonmade, Tischen, Behance\n
  • Krop, Carbonmade, Tischen, Behance\n
  • Krop, Carbonmade, Tischen, Behance\n
  • Krop, Carbonmade, Tischen, Behance\n
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  • Hello, my name is Marcus. I am 22 and a recent graduate from Lincoln University (England). I graduated with a degree in Advertising and Business and am now looking for a job in marketing. After leaving University around 12 months ago I sent of many CVs to many different company and the responses were all the same, ‘We are looking for someone with more experience’. After hearing this I decided to do something about it. I advertised myself to companies at a networking meeting. I said I would work for free over 3 months doing marketing to gain some experience. I worked for a great company and I learned so much over those three months.After this I worked assisting in running networking events but after a few months I realised it was not this industry I wanted to be in but I still gained a lot of experience and knowledge from the opportunity.\nThis then lead me to work for a company co-ordinating a complete re brand of the company as they were moving into new markets. This was an great opportunity for me and I learned  so so much there. Unfortunately after the rebrand there was not enough work for them to employ me. So it left me in the situation I am in now.\nI am a graduate with a wide range of experience and a creative outlook. With this is mind I wanted to get this across to my potential employers. I sat myself in their shoes and thought what would I think if I had to keep looking at CV after CV, and I realized I would be very bored and I needed to look at with my marketing head on and market myself effectively.\nThat is when I came up with the idea of personalizing a product that people would enjoy to make my name stand out from everyone else. And hopefully I have done that here. The front has my name on it in the ‘Stella Artois’ and the text ‘A Refreshing Change’ and ‘EST 1988′ (my year of birth).On the reverse it says ‘Marcus Costello Ingredients:’ and lists all my skills and attributes. A best before date of 05/03/78, Brewed in Yorkshire and instead of a alcohol percentage I have edited it so it says 100% effort.\n\nThanks to everyone for the positive comments and the tweets, it has been brilliant and not only did the product help me land this brilliant job but also the article and everyones views on this website, So thank everyone so much! I am now and account executive at Gratterpalm (one of the largest independent agencies outside London.) and loving it. Cheers Guys!\n\n
  • Hello, my name is Marcus. I am 22 and a recent graduate from Lincoln University (England). I graduated with a degree in Advertising and Business and am now looking for a job in marketing. After leaving University around 12 months ago I sent of many CVs to many different company and the responses were all the same, ‘We are looking for someone with more experience’. After hearing this I decided to do something about it. I advertised myself to companies at a networking meeting. I said I would work for free over 3 months doing marketing to gain some experience. I worked for a great company and I learned so much over those three months.After this I worked assisting in running networking events but after a few months I realised it was not this industry I wanted to be in but I still gained a lot of experience and knowledge from the opportunity.\nThis then lead me to work for a company co-ordinating a complete re brand of the company as they were moving into new markets. This was an great opportunity for me and I learned  so so much there. Unfortunately after the rebrand there was not enough work for them to employ me. So it left me in the situation I am in now.\nI am a graduate with a wide range of experience and a creative outlook. With this is mind I wanted to get this across to my potential employers. I sat myself in their shoes and thought what would I think if I had to keep looking at CV after CV, and I realized I would be very bored and I needed to look at with my marketing head on and market myself effectively.\nThat is when I came up with the idea of personalizing a product that people would enjoy to make my name stand out from everyone else. And hopefully I have done that here. The front has my name on it in the ‘Stella Artois’ and the text ‘A Refreshing Change’ and ‘EST 1988′ (my year of birth).On the reverse it says ‘Marcus Costello Ingredients:’ and lists all my skills and attributes. A best before date of 05/03/78, Brewed in Yorkshire and instead of a alcohol percentage I have edited it so it says 100% effort.\n\nThanks to everyone for the positive comments and the tweets, it has been brilliant and not only did the product help me land this brilliant job but also the article and everyones views on this website, So thank everyone so much! I am now and account executive at Gratterpalm (one of the largest independent agencies outside London.) and loving it. Cheers Guys!\n\n
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  • Transcript

    • 1. COOL I GOT A DEGREE NOW HOW DOI LAND A JOB? RYAN SCOTT LUM
    • 2. GuerrillaMar Creative Guerrilla ive t kewww.Crea ting .com Marketing g* *# tin 1S ite Fo rke r Gue rilla Ma r dot com
    • 3. the job hunt
    • 4. Straight out of college, I received 5 agencyinterviews out of my 5 applications and 3 joboffers while having to prematurely end theinterview process at one agency.
    • 5. I am still being recruited by several agencieswhile continuously maintaining freelanceclients.
    • 6. "The brick walls are thereto give us a chance toshow how badly we wantsomething." - Randy Pausch,The Last Lecture
    • 7. STEP ONESET A DEADLINESTEP TWOBRAND YOURSELFSTEP THREEFOLLOW UP
    • 8. STEP ONESET A DEADLINE ( Tax Day all over again )
    • 9. -3 m an points
    • 10. -3 m an points #losing
    • 11. #winning
    • 12. STEP TWOBRAND YOURSELF ( This is the meat and potatoes folks )
    • 13. RESUME
    • 14. THE OLD RESUME
    • 15. THE NEW RESUME
    • 16. THE ONLINE PORTFOLIO
    • 17. THE ONLINE PORTFOLIO Krop.com
    • 18. THE ONLINE PORTFOLIO Krop.com Carbonmade.com
    • 19. THE ONLINE PORTFOLIO Krop.com Carbonmade.comTischen.com
    • 20. THE ONLINE PORTFOLIO Krop.com Carbonmade.comTischen.com Behance.net
    • 21. THE NEW RESUME
    • 22. THE NEW RESUME Hello, my name is Marcus. GuerrillaMar ive t ke www.Crea ting .com www.CreativeGuerrillaMarketing.c g* *# tin 1S ite rke om Fo r Gue rilla Ma r
    • 23. THE NEW RESUMEThe product helped me land this brilliant job butalso the article and everyones views on this website,so thank everyone so much!I am now and account executive at Gratterpalm(one of the largest independent agencies outsideLondon.) and loving it.Cheers Guys!- Marcus GuerrillaMar ive t ke www.Crea ting .com www.CreativeGuerrillaMarketing.c g* *# tin 1S ite rke om Fo r Gue rilla Ma r
    • 24. SOCIALMEDIA
    • 25. 45% of employers questioned are usingsocial networks to screen job candidatesSurvey conducted for Harris Interactive for CareerBuilder.com - January 2010
    • 26. 35% of employers decided not to offer a job to a candidate based on the content uncovered on a social networking siteSurvey conducted for Harris Interactive for CareerBuilder.com - January 2010
    • 27. Facebook was the most popular onlinedestination for employers to do theironline sleuthing, followed by LinkedIn andMyspace.Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
    • 28. Google Yourself
    • 29. Google YourselfApparently I’m a Musician
    • 30. Google YourselfApparently I’m a Musician ...and a Doctor.
    • 31. Google YourselfApparently I’m a Musician ...and a Doctor.But above all else, I’m a...
    • 32. Google YourselfApparently I’m a Musician ...and a Doctor.But above all else, I’m a...
    • 33. Google YourselfApparently I’m a Musician ...and a Doctor.But above all else, I’m a... Cool.
    • 34. SOCIAL MEDIAInteract with agencies • Follow them on twitter and engage • Join them on facebook and comment on their articles. • Follow them on linkedin and see what positions are open • Read their blogs and engage in their conversation
    • 35. JOIN A CLUB• Advertising - Ad2SD• Graphic Design - AIGA• Public Relations - PRSA
    • 36. Thursday, April 21 6-8pm Ad 2 San Diego Happy Hour Where: Sandbar Grill June 1st Interactive Day San Diego
    • 37. Grab a cup of coffee or tea
    • 38. INTERVIEW PREP
    • 39. INTERVIEW PREPARATIONKnow the PersonResearch about the companyUse social media
    • 40. What do I bring?
    • 41. Bring Business Cards
    • 42. Your portfolio book
    • 43. Dress Sharp
    • 44. STEP THREE FOLLOW UP( Are we there yet?....How about now? Now? )
    • 45. POSTINTERVIEW
    • 46. Thank You EmailFollow up with unique conversation Add Personality Be Professional
    • 47. Write a hand-written thank you
    • 48. Write a hand-written thank you ...if your handwriting sucks like mine,download a handwritten font.
    • 49. POST INTERVIEW• Keep interaction and communication• What are you looking for?• How can I improve?
    • 50. ResourcesMashable.com - Social Media NewsLinkedIn.com - ProfessionalNetworkingBehance.net - Creative PortfolioWordpress.com / Tumblr.com -Blogging
    • 51. 3 Key Takeaways1. Utilize social media to network2. Create and maintain your personal brand.3. Follow-up with conversation and continue to build a relationship.
    • 52. Questions? @ryanscottlum Facebook.com/ryan.s.lum Linkedin.com/in/ryanscottlum www.RyanLum.comwww.CreativeGuerrillaMarketing.com