Social Media W P U 16 June2011

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Social Media to Advance Your Career

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Social Media W P U 16 June2011

  1. 1. The Chazin Group Using Social Media to Advance Your Career. The Chazin Group Ethan L. Chazin
  2. 2. The Chazin Group Using Social Media to Advance Your Career The Chazin Group
  3. 3. The Chazin Group Special Thanks The Chazin Group Sharon Ryan Janis Schwartz
  4. 4. The Chazin Group The Chazin Group
  5. 5. <ul><li>Leverage Social Media to its FULL Advantage </li></ul>The Chazin Group The Chazin Group Establish a Brand Online
  6. 6. <ul><li>Online & Offline: </li></ul><ul><li>2 Worlds Collide </li></ul>The Chazin Group The Chazin Group
  7. 7. The Chazin Group The Chazin Group Social Media Websites
  8. 8. The Chazin Group The Chazin Group Build a Solid Foundation
  9. 9. <ul><li>Why Start With LinkedIn </li></ul>The Chazin Group The Chazin Group Establish Your Brand Online
  10. 10. The Chazin Group The Chazin Group Establish Your Brand Online
  11. 11. The Chazin Group The Chazin Group Start With LinkedIn
  12. 12. The Chazin Group The Chazin Group Start With Linkedin
  13. 13. The Chazin Group The Chazin Group Create a COMPELLING Profile
  14. 14. The Chazin Group The Chazin Group Invitations to Join Others
  15. 15. The Chazin Group The Chazin Group Recommendations MATTER
  16. 16. The Chazin Group The Chazin Group Your Summary Matters ALOT
  17. 17. The Chazin Group The Chazin Group Engage Peers Using Groups
  18. 18. The Chazin Group The Chazin Group Create Your Own Groups
  19. 19. The Chazin Group The Chazin Group Make WPU Your Home Base
  20. 20. The Chazin Group The Chazin Group Engage Peers With Groups
  21. 21. The Chazin Group The Chazin Group Engage Peers With Groups
  22. 22. The Chazin Group The Chazin Group Search For Jobs
  23. 23. The Chazin Group The Chazin Group Search Jobs
  24. 24. The Chazin Group The Chazin Group Recruit Mentors
  25. 25. The Chazin Group The Chazin Group Recruit Mentors
  26. 26. <ul><li>Complete your profile </li></ul><ul><li>Grow your network! </li></ul><ul><li>Research potential employers and key industry players. </li></ul><ul><li>Build your recommendations. </li></ul><ul><li>Join all relevant groups. </li></ul><ul><li>Actively engage in discussions. </li></ul><ul><li>Learn all the industry trends & developments. </li></ul><ul><li>Include volunteer jobs, sports, or other positive interests in your profile. </li></ul><ul><li>Help your connections and they will help you. </li></ul>The Chazin Group The Chazin Group TIPS
  27. 27. <ul><li>Next Up… </li></ul>The Chazin Group The Chazin Group Establish a Brand Online
  28. 28. The Chazin Group The Chazin Group Leverage Twitter
  29. 29. The Chazin Group The Chazin Group A Compelling Profile U . S . P
  30. 30. The Chazin Group The Chazin Group Tweet Basics Reference others Share information 140 Character Limit
  31. 31. The Chazin Group The Chazin Group ### Hash Tags Builds your brand!
  32. 32. The Chazin Group The Chazin Group Talking to Your People
  33. 33. The Chazin Group The Chazin Group Who To Follow
  34. 34. The Chazin Group The Chazin Group Twitter’s Blog
  35. 35. The Chazin Group The Chazin Group Twitter’s Blog
  36. 36. <ul><li>… and then there’s </li></ul>The Chazin Group The Chazin Group Establish a Brand Online
  37. 37. The Chazin Group The Chazin Group Facebook Professional Account
  38. 38. The Chazin Group The Chazin Group Facebook Professional Account
  39. 39. The Chazin Group The Chazin Group Facebook Professional Account Link to your blog
  40. 40. The Chazin Group The Chazin Group Ask Your Friends a Question
  41. 41. The Chazin Group The Chazin Group Ask Your Friends a Question
  42. 42. <ul><li>Check your privacy settings, limit the people with complete access to your information. </li></ul><ul><li>“ LIKE ” the employers you are interested in working for. </li></ul><ul><li>Consider discussing controversial topics with friends via email, rather than writing on their walls. </li></ul><ul><li>Include volunteer jobs, sports, or other positive interests in your profile. </li></ul><ul><li>Remove any photos, links, or other content that could negatively impact the impression you make on employers. </li></ul>The Chazin Group The Chazin Group TIPS
  43. 43. The Chazin Group The Chazin Group Blogging Builds Thought Leadership
  44. 44. The Chazin Group The Chazin Group Meet Through Meetup
  45. 45. The Chazin Group The Chazin Group Meet Through Meetup
  46. 46. The Chazin Group The Chazin Group Join Groups
  47. 47. The Chazin Group The Chazin Group Join Groups
  48. 48. The Chazin Group The Chazin Group Manage Your Account
  49. 49. <ul><li>Become a Subject Matter Expert </li></ul><ul><li>Get Published </li></ul><ul><li>Identify Your USP </li></ul><ul><li>Your Product Features & Benefits </li></ul><ul><li>Build a Rolodex of References/Testimonials: </li></ul><ul><ul><li>Professors, Advisors, Bosses, Peers </li></ul></ul><ul><li>Define 4-5 Success Stories </li></ul><ul><li>Actively Promote Yourself AT ALL TIMES </li></ul><ul><li>Defend Your Brand (Name) Against ALL Attacks </li></ul>The Chazin Group The Chazin Group Self Promotion = BRANDING
  50. 50. <ul><li>Actively Monitor Your Brand </li></ul>The Chazin Group The Chazin Group
  51. 51. The Chazin Group The Chazin Group Monitor Your Evolving BRAND
  52. 52. The Chazin Group The Chazin Group Watch Your Brand Grow (Online)
  53. 53. The Chazin Group The Chazin Group Monitor Your Evolving BRAND
  54. 54. The Chazin Group The Chazin Group
  55. 55. <ul><li>Follow Your </li></ul><ul><li>3-4 Industries </li></ul>The Chazin Group The Chazin Group
  56. 56. The Chazin Group The Chazin Group ThomasNet
  57. 57. The Chazin Group The Chazin Group ThomasNet
  58. 58. The Chazin Group The Chazin Group ThomasNet
  59. 59. The Chazin Group The Chazin Group Slideshare
  60. 60. The Chazin Group The Chazin Group Bringing It All Together
  61. 61. The Chazin Group The Chazin Group Join Relevant Groups
  62. 62. The Chazin Group The Chazin Group Introduce Yourself Online
  63. 63. The Chazin Group The Chazin Group Tweet Your Upcoming Events
  64. 64. The Chazin Group The Chazin Group Announce on Facebook
  65. 65. The Chazin Group The Chazin Group Meet Them At Events
  66. 66. <ul><li>A Final Thought… </li></ul>The Chazin Group The Chazin Group
  67. 67. Woulda-Coulda-Shoulda All the Woulda-Coulda-Shouldas Layin' in the sun, Talkin' bout the things They woulda-coulda-shoulda done... But those Woulda-Coulda-Shouldas All ran away and hid From one little did . Shel Silverstein

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