This presentation will explore findings from a study combining both mobile exit surveys and passive behavioral data collected on a group of shoppers’ phones while they were in store. By connecting attitudinal, demographic, passive behavioral, and survey data streams, we can glean who is doing what while they’re shopping—and even why they’re doing it.
• Insights into how in-store usage (and non-usage) breaks out by demographics, trip mission and channel
• What kind of apps are used in store and what kind of websites are visited
• An understanding of top phone-based activities conducted in store